Work directly with northAmerican Van Lines, a moving services company, to edit together a :30 video highlighting their stress free moving experience.

For over 88 years, northAmerican Van Lines has been a leader in the moving and storage industry, providing high quality, full-service, moving and storage experience – whether across town, interstate, coast to coast, U.S. to Canada or International. Recognizing that every move and customer is unique, their professional moving teams work with customers to design a moving solution that fits their specific needs, whether that means full-service or do-it-yourself. They handle every aspect of the moving process making the move exactly what customers expect: smooth and easy. 

Utilizing their existing assets, the goal of this project is to create a :30 video that focuses on the moving experience – the stress-free, smooth, and easy experience customers receive when working with movers who listen, understands them, puts their needs first, and guides them to the best moving solution. Other benefits include a no obligation free moving quote, hassle-free, streamlined, and COVID compliant moving process.

For this project, once a filmmaker is selected, they will be put directly in contact with the sponsor. All communication and feedback between both parties will run through the Tongal platform.

Check out more information in the Background, or ask questions here in the Project Forum. 

DELIVERABLES: One :30 video (16x9).

TIMELINE: Please find the anticipated timeline HERE , but note that if you are selected, you should consult with your Tongal producer to ensure you are always working off of the most up to date timeline.

EXPOSURE: YouTube. For YouTube TrueView for action best practices please click here. 

TARGET AUDIENCE: Women 25-64 looking for moving services.

TONE: Professional but, with a sense of Humor/Light heartedness, Upbeat, Positive, and Contemporary.

EXECUTIONAL MANDATORIES: 

• Must implement the following Call To Action (CTA): "Visit northAmerican.com or call us to schedule your move today!" 

From easy online quotes to your choice of in-home or virtual moving survey, northAmerican makes it easy to schedule and manage your move, stay on budget, resolve issues, and track your move’s progress. 

The three main reasons customer move with them are:

1. Experience. They’ve been a leader in full-service moving for 88 years. They're professionals with the experience to help guide their customers to the right solution for their moving situation and deliver a moving experience that is what they expect – smooth and easy.
2. Customer Focus. northAmerican knows every move is unique so they listen to their customers and design moving solutions that meets their specific needs. That might be why they have ranked highest in satisfaction for moving services by relocating employees by Trippel Surveys for the last 3 years (2019, 2020 and 2021). They also have some of the highest net promoter scores in the industry (over 4.5, which indicates quality).
3. National/International footprint, local commitment. Their agent network spans the U.S. and Canada, with affiliate agencies worldwide, so they can move you anywhere in the U.S., Canada, or internationally  – without a hitch. They're deeply rooted in their local communities and give back through charitable support of disabled veterans (Gary Sinise Foundation R.I.S.E. program), help fight food insecurity, and work as members of Move For Hunger.

REFERENCE VIDEOS: Here are some of northAmerican's favorite ads for you to review as they highlight the great moving experience for customers.

• 2020 Inspirato TV Commercial
• Never Heard of U-Pack?
• Allied Brand Film

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• SAMPLE VIDEO (REQUIRED): Utilizing the provided assets, please provide a :30 sample video demonstrating your approach to optimizing them for YouTube, while integrating the messaging elements outlined in the Executional Mandatories.

The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section. 

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.

BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.

MUSIC: For any music that you use from a library, it is MANDATORY that you use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above. 

If you choose to use custom/original music, you must fill out and submit our Music Release Form. 

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment.  You are responsible for the costs associated the hard drive and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production, please click here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.