Produce a suite of three social videos that cover financial wellness topics with captivating, earnest, and sometimes playful content.
Financial wellness is a topic that is brought up a lot nowadays and, for many, finding what steps to take to achieve your financial goals can feel hopeless, confusing, and stressful. Just knowing where to start, especially with a lack of fundamental education - thanks public school system - can make your financial goals feel all the more insurmountable. That's why Navy Federal Credit Union developed MakingCents, a resource hub with everything from expert advice, budget calculators, tools, and resources dedicated to helping you learn to live within your means and manage your money in a way that gives you peace of mind, freedom, and security. Now Navy Federal wants to reach an even wider audience through the use of their social channels, creating videos that inform, educate, and support members and non-members alike in developing healthy relationships with money, manage their debt, and improve their overall credit score.
The goal of this project is to create short social content that both informs and entertains Navy Federal's audience by breaking down finance related concepts and advice into digestible chunks. Up until now, MakingCents has only lived within the Navy Federal website and they're looking to finding ways to bring this branding into the social media landscape in a way that not's ham-fisted or cheesy. While sharing in the same goal as the MakingCents hub, these videos are social first and should feel native to the platforms they're being made for. As for the specific topics being covered, Navy Federal will provide the overview of each topic but it will be up to you to take that overview, distill it down, and craft it into a cohesive script. You can the three topic overviews in the Background.
In terms of format and execution, Navy Federal is thinking to live-action, though they are open to animation, motion graphics, and even stop motion, as long as it doesn't come across as too youthful or distract from the topic. Knowing that the brand is looking for particularly savvy social content, "live-action" can include selfie-style content or even green-screen formats that blend some live action with other visuals. This can be lo-fi smartphone-shot content, or it can be more polished and professional as long as the core focus remains on the topics being broken down. In the Background, you will find some inspiration from what other brands in the financial space are doing. It is not necessary for you to have a large team or extensive production capacities to execute this project.
At their heart, these videos are brand awareness pieces sharing tips and information to their viewers and leaves them wanting to find out more about Navy Federal. They're not looking for overly elaborate "commercial" executions and the brand does not want them to come off as generic, obvious advertisements. If casting live-action, the brand is open to reusing the same cast, locations, and even music. Captions will need to burned into the final videos for any spoken word or VO. Please consider how this might impact your visuals keeping the text safe zones for the respective social platforms in mind.
Note that there is another Navy Federal project live on Tongal right now with a similar ask, and they are willing to consider the same filmmaker(s) for both projects. If you plan to pitch on both projects please be sure to differentiate your pitches, as your approach will need to be different for each project. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 3 total video assets.
EXPECTED TIMELINE: HERE
RELEVANT ASSETS: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE:
TONE/FEEL: Thoughtful, Earnest, Genuine, lighthearted, humorous but not overly silly, informative, inspiring.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
VIDEO THEMES: Below are three overviews of topics that the Navy Federal team wants these videos to focus on.
save you money in the long run.
NAVY FEDERAL SOCIAL CHANNELS:
HELPFUL REFERENCE VIDEOS THAT NAVY FEDERAL LIKES FOR INSPIRATION:
ABOUT NAVY FEDERAL: Navy Federal was founded during the Great Depression by seven Navy Department employees who wanted to help themselves and their co-workers reach their financial goals. They envisioned a credit union that would offer loans with affordable rates and manageable terms to its members. What started as a small group of Navy personnel with similar goals has now grown to include officers and enlisted men and women of all branches of the military, including veterans, Department of Defense employees, and their families.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's music providers: Jingle Punks and Universal Production Music. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.