Edit a :45 video for Knightsbridge Park, a luxury real estate marketing firm, that highlights their in-house creative studio, KB Studios.

Knightsbridge Park is the largest and most established marketing firm in the digital arena that prides itself on data backed real-estate decisions and top quality creative execution. Representing more than $15 Billion in properties, they manage the digital marketing for numerous premier firms and properties, including Christie’s International Real Estate, Four Seasons Residences, 432 Park Avenue, 520 West 28, and 181 Fremont. Their services include digital advertising, search engine optimization, social media, analytics, and now....all things creative with the development of their new creative department, KB Studios”

KB Studios was born when Knightsbridge Park decided it was time to supercharge their internal creative department. They’ve always delivered for their clients with exceptional service and digital prowess, but now they want to offer them cutting-edge, show-stopping creative content too. With their in-house team of talented designers, strategists, marketers, social experts, and digital savants, KB Studios delivers on the promise of developing incredible creative that supports brands holistically.

Utilizing these assets, the goal of this project is to edit a :45 video that works as an "interactive look book" and introduces current and potential clients to KB Studios. The video should feel like the high end content they have provided but also feel abstract in the sense that it is not just scrolling through best of work, but adds a layer of mystery while telling a story. Make sure to showcase the ad hoc creative services produced by their fully staffed in-house team while conveying that KB Studios wants to develop compelling and affordable creative solutions for multiple channels -- whether that means creative for social, outdoor billboards, mobile ads, or print collateral. They have the ability to develop creative campaigns from A-Z, executing comprehensive strategies to tell a brands story in a variety of different formats.

Check out more information in the Background, especially the reference videos, or ask questions here in the Project Forum. 

DELIVERABLES: One :45 video (16x9).

TIMELINE: Please find the anticipated timeline HERE, but note that if you are selected, you should consult with your Tongal producer to ensure you are always working off of the most up to date timeline.

EXPOSURE:  YouTube. For YouTube TrueView for action best practices please click here.

TARGET AUDIENCE:  Developers, Landlords, and Brokers of high-end luxury real estate properties. 

TONE: Bold, Enthusiastic, Informative, Approachable, and Creative.

EXECUTIONAL MANDATORIES: 

• You must implement their brand guidelines in the visual style of the video.
• The video should be high end and not too colorful or poppy.

KB Studios researches, crafts, and executes complex media, brand, and advertising strategies with intelligent, data-backed creative to set their clients apart from the crowd and tell their brand's story. Their services encompass some of the following project types (but they can do it all). 

• Strategy: Looking for a rebrand or updated visual identity? Look no further. KB Studios helps transform your brand image through a comprehensive strategy that involves an in-depth audit of your business, branding, competition, and other key factors to develop a strategic roadmap and authentic brand identity that is 100% you.
• Design: Let us help you create a robust, holistic marketing presence that utilizes digital cornerstones like email, Google Display advertisements, custom organic social media, and much more. We have the tools to elevate your brand experience by developing unmatched creative assets that leverage design with data, stopping your audience from scrolling away and urging them to explore further.
• Photography & Videography: Photography and video are often the most important assets in your toolkit. Typically the first touchpoint for users and very likely will be the deciding factor for many of your audiences. KB Studios has highly skilled photographers and videographers that will take your marketing to the next level.
• Website Design and Development: As the most important piece of your marketing mix, a cleanly designed and user-friendly website is crucial to your success. With a custom website or landing page, we help make the most of your digital presence by prioritizing content that users are looking for, as well as highlighting aspects of your business that separate you from the competition.
• Custom Social Media Content: Our talented social strategists, content creators, and writers have a breadth of experience in the social media sphere. With this elite team, we’ll help you create custom content, templates, graphic treatments, and social advertising that will make audiences reimagine what life looks and feels like at your property.
• Influencer Partnerships: Partnerships are a creative and compelling way to help showcase your brand and building. By partnering with organizations, or influencers, you’ll be able to leverage .their audiences with custom content to further extend your brands reach, and increase conversions for your own brand.

REFERENCE VIDEOS: Here are some of Knightsbridge's favorite videos to reference for style.

• IF Studios NY
  
• And Partners Group
• King & Partners
• The Influence Agency - Show Reel
• thisiscollins

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• SAMPLE VIDEO (REQUIRED): Utilizing the provided assets, please provide a :30 sample video demonstrating your approach to optimizing them for YouTube, while integrating the messaging elements outlined in the Executional Mandatories.

The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule  in the Assets section. 

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.

BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.

MUSIC: For any music that you use from a library, it is MANDATORY that you use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above. 

If you choose to use custom/original music, you must fill out and submit our Music Release Form. 

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment.  You are responsible for the costs associated the hard drive and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production, please click here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.