Create original videos focusing on the relationship between dogs and people for WUF’s new YouTube channel launching April 2021.

WUF is an inspiring storytelling and experiential organization built around the idea that our dogs spark human transformation and connection. WUF is making content to represent the “With You Forever” friendship we have with our canine friends. The goal of this project is to make compelling videos for WUF’s YouTube channel when it launches in April 2021, helping it grow with content that explores the relationships between dogs and people and how they can profoundly transform our lives.

Videos should showcase inspiring stories that everyone can connect with. These 1 to 3 minute videos can be short docs, follow videos, incredible stories, retrospectives, interviews, and any other format you think might fit the story you’re trying to tell. WUF content can be touching, engaging, warm, humorous and even educational, and the bond between humans and dogs is always at the center.

Creators can submit between 1 and 5 videos concepts and we will be greenlighting up to 12 videos. Videos should highlight both the dog and its human connection, we’re not looking for just a bunch of assembled dog videos from your phone, we want to see both sides of the story - the canine and the human.  

WUF would like to create content that falls within 5 key content pillars: Wellness, Active, Culinary, Art, and Music. You'll find additional information about these in the Background / Additional Details, along with some helpful references. If you have any questions, feel free to hit us up in the Project Forum.

DELIVERABLES: 

• One :60 to 3:00 Video, or Videos (16x9) 

• One :10 promotional cutdown (1x1) 

• One: 10 TikTok cutdown (9x16)

• One thumbnail Image delivered as PNG with PSD raws (1280x720 and 1080x1080)

• All project files and associated assets.

• One 500 word written summary for the YouTube description with your social handles. WUF wants to promote the creator's work.

TIMELINE: For the full project timeline please see the Assets section.

EXPOSURE: 

• YouTube, with cutdowns used to promote on TikTok & Instagram.

• Please review the platform best practices page.

TARGET AUDIENCE:  Global animal lovers of all ages. The growing WUF Community.

EXECUTIONAL MANDATORIES: You will be required to utilize the branding assets and key art provided by WUF/Tongal within your videos.

Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

WUF is an inspiring, storytelling, and experiential organization built around the idea that our dogs spark human transformation and connection. WUF content is made to represent the “With You Forever” friendship we have with our canine friends.

Our dogs can impact us in physical, emotional, creative, and even spiritual ways. They help make our lives better, can teach us about friendship, and sometimes about ourselves. 

WUF Content Pillars & Video Concept Starters: 

Wellness

• Dogs helping people during covid 

• Dogs healing people with anxiety / depression

Active / Sport

• Incredible neighborhood walks with your dog

• Dogs and people who love sports

Culinary 

• Ultimate dog birthday celebration

• Someone who loves dogs and is an expert at wines; wine tasting with dog

Art

• Spotlight an artist who is inspired creatively by their dog 

• Tattoos of your dog - either from the tattoo artist or the customer

Music 

• Your dog’s effect on the music you make

• Dancing with your dog 

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In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. Please make sure to feature the people on dogs that will appear in your video in the treatment. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Feel free to upload additional photos and descriptions of anyone (including the pups!) that may appear in your video.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Creators will be paid $500 upon their pitch being greenlit and $500 upon the delivery of the final video/written deliverables.

PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.

• TREATMENT: This project requires treatment approval. The treatment should describe how you plan to execute the video and how you plan to bring the storytelling to life visually. The Sponsor may provide feedback on your treatment and ask you to submit a new version. There may be up to  2 rounds of feedback until a treatment is approved by the Sponsor.

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.

BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.

MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above. 

If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. In addition to the project files, you are also required to provide all raw footage. You are responsible for the costs associated the hard drive and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production, please click here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.