Produce a fresh, engaging, and informative YouTube ad video for LaserAway to raise awareness about the scope of their state-of-the-art services.

As the nation's leader in laser hair removal, LaserAway has over fifteen years of experience delivering fabulous results using state-of-the-art technology, performed by the best professionals in the business. They've performed over three million treatments to date, and for anyone looking to permanently reduce the amount of hair on their body, they offer a safe, easy, and effective method, in a soothing environment. LaserAway is the absolute best in the business and now, they want YOU to produce an engaging and informative YouTube ad video to help spread the word.

The goal of this project is to produce a :30 YouTube ad video that promotes awareness for LaserAway by providing some general education about the laser hair removal treatment process, and also showcasing the state-of-the-art technology that LaserAway uses. Messaging and tone are going to be important here, and there's a unique duality to the messaging that you'll want to balance carefully. This is a company that takes care to check every box and meticulously treat each hair follicle of the desired area, so it is important to communicate and showcase the level of professionalism and attention to detail that embodies their service. At the same time, they want the experience itself to feel calm, casual, and more relaxed, and for that to really come through, you'll need to imbue the tone with an almost spa-like vibe, like what you see in many of their current YouTube videos. 

While it's not a hard requirement to film at a LaserAway location (and if you have a different creative way in for this, they do want to hear it!), we expect that filming on location is a logical path to take for this video. LaserAway has locations all across the United States, and many - although not all - can be made available for filming. If you intend to shoot at a LaserAway, you should note that in your pitch, and what locations you'd want to film at. If your approach includes talent, you should not depend on being able to cast actual LaserAway employees, so you'll want to account for that in your budget. If you're selected to move forward, you can coordinate with LaserAway and Tongal to find the nearest location available for production.

In terms of messaging, you'll be creating your video specifically for YouTube as a paid ad, so you should first consider YouTube's ABCDs of creating effective video ads. Then, apart from the high-level messaging and tone, it'll be important to let people know that LaserAway's clinics are supervised by board-certified dermatologists, with treatments implemented by registered nurses, physician associates, and nurse practitioners that undergo the most extensive training in the business. There are also other key marketing details that need to be included, and you can find those in the Background. 

For this project, once a filmmaker is selected, they will be put directly in contact with the sponsor. All communication and feedback between both parties will run through the Tongal platform.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 2 total video assets.

• One :30 hero video (16x9) 
• One :30 alternate version (16x9).  This version will only entail using an alternate final call to action and/or end card.

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on YouTube, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to YouTube only. You should also review our Music providers in the Project Requirements.

TARGET AUDIENCE: Female. ages 18-44

TONE/FEEL: Engaging, upbeat, educational

EXECUTIONAL MANDATORIES: 

• You must adhere to LaserAway brand guidelines, which will be provided upon being awarded the project.
• LaserAway has specific messaging (provided in Background), and all of it must be included at some point in the video. 
• LaserAway's evergreen promotional language MUST be included in the video.

KEY MESSAGES: LaserAway has specific marketing language around their promotions, as well as important educational language, and this will need to be featured in the video.

Promotional Language: 

• "65% Off Your First Laser Hair Removal Treatment" 
  
  

Supporting Educational Messaging: 

• "Need more convincing? Laser Hair Removal…
  • Permanently reduces 10%-15% of hair per treatment
  • Is safe, easy & proven effective
  • Softens & smooths your skin
  • Works on all skin types
  • Saves you time & money by not shaving or waxing
  • Lets you say goodbye to ingrown hairs & razor burn"

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

• SCRIPT (Optional):  Include clear descriptions of the visuals or action, along with dialogue, voiceover, or on-screen text.

• STORYBOARDS (Optional):  To better illustrate your vision, include actual storyboards, additional concept art, shot lists, or anything that helps get your point across. You can download the Tongal storyboard template HERE.

The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.

PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.

If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense. 

• SCRIPT: Include clear descriptions of the visuals or action, along with dialogue, voiceover, or on-screen text, as relevant.
• STORYBOARD: Include individual images for each key beat in your video. It is best practice to include scripted dialogue or VO, along with on-screen text or disclaimers, under each panel in our Storyboards. If there are multiple unique videos, ensure you submit a Storyboard for each video.
• CASTING (if applicable): Tongal advocates for inclusivity in on-screen representation and diversity in casting. Please submit three to four options per role, with at least one of those options being a person of color. It is preferable to share multimedia content (i.e. video & audio clips) to help the Sponsor gauge the talent's performance, rather than headshots or resumes.
• LOCATION (if applicable): Present images of your potential filming locations, and submit at least two options per location. If possible, please include context on where you intend to film within each location, what angles you might use, or how you might dress the location.
• WARDROBE (if applicable): Submit descriptions and/or pictures of your cast's wardrobe. You must submit at least two wardrobe options per role.

For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.

BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.

MUSIC: If you use music from a library for your content, you MUST use one of Tongal's music providers: Jingle Punks and Universal Production Music. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.

If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.

STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.

If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.

ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.

To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.