Create a suite of three short social videos for The LEGO Group that showcase how average, everyday visuals made from LEGO bricks can be just as hypnotizing as escapist scenes.

The LEGO Group is looking to create an extension of their Brickscapes video series, which is a series of short social videos depicting simple natural landscapes made out of LEGO bricks. The series is almost meditative, and encourages LEGO fans to take a moment out of their busy lives to relax and chill. This soothing pond video is a great example, pairing real life sounds mixed with the sounds of LEGO bricks. While past Brickscapes videos have often featured scenic landscapes, breathtaking moments from nature, or even scenes from outer space, this time they're looking to keep things much closer to home and explore the beauty of everyday life. 

The goal of this project is to create a suite of three videos for The LEGO Group's YouTube and social media channels that takes on the "normcore" design aesthetic. Normcore, if you're not familiar, usually involves a visual appreciation of something otherwise mundane, and it revolves around traditional, unassuming, and everyday items or scenarios. Your videos should then use LEGO bricks to reframe the ordinary and highlight simple, aesthetically-pleasing beauty. 

The LEGO Group does not have a specific aspect of ordinary life in mind, so this is your chance to get creative and experiment! No idea is too simple, we just want to see your own spin on normcore LEGO builds. That said, The LEGO Group is also hoping to see added elements of randomness that make the series feel playful and fun.

Check out the Assets section for some examples of what The LEGO Group is looking for visually. We've also included some examples to get you thinking and links to past Brickscapes videos in the Background section. They're looking to do something similar this time, but keep in mind that they want these new videos to feature additional color and vibrancy. They really want these to pop! Importantly, you won't be responsible for any sound or music, so you can focus entirely on the visuals. 

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 6 total video assets.

• Three :15 - :30 videos that show different mundane scenarios (9x16, 1x1)

TIMELINE: HERE

EXPOSURE: 

• YouTube
• Instagram
• Please review the platform best practices page.

TARGET AUDIENCE: All fans of LEGO! 

TONE: Playful, colorful, vibrant, aesthetically-pleasing (with a hint of randomness)

EXECUTIONAL MANDATORIES: 

• Greenlit filmmakers MUST strictly adhere to all The LEGO Group guidelines, which will be provided upon selection.
• You should NOT include any sound or music in your videos. LEGO will be working with a sound designer to add the ASMR elements.

  
  

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a pitch. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

MUNDANE EXAMPLES:

• LEGO Laundry in a machine.
• Candle burning, dripping wax.
• (Oscillating) fan blowing some ribbons tied to it.
• A sprinkler in the yard through a window.
• A record player with a record slowly spinning.

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• A Soothing Pond in Nature with LEGO® Sets | LEGO® Brickscapes
• Peaceful Beach Sunset with LEGO® Bricks | LEGO® Brickscapes
• Flying Near a Moonbase with LEGO® Bricks | LEGO® Brickscapes
• Snowboarding Icy Slopes with LEGO® Bricks | LEGO® Brickscapes

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. 

PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.

• ANIMATION TREATMENT: This project requires treatment approval. The treatment should show the characters, vehicles, and props you will be including as well as any backgrounds. The Sponsor may provide feedback on your treatment and ask you to submit a new version. There may be multiple rounds of feedback until a treatment is approved by the Sponsor.
• ANIMATIC: This project requires animatic approval. The animatic should further depict how you plan to execute the video and a first look at the story coming to life visually. The Sponsor may provide feedback on your animatic and ask you to submit a new version. There may be multiple rounds of feedback until a animatic is approved by the Sponsor.

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.

BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.

ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.

To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.