Produce a heartwarming, lighthearted, and informative live-action YouTube ad video for Max & Lily kids furniture to raise awareness about the array of trustworthy and unique furniture offerings they have for kids. 

This product will only ship to the United States and Canada, so while you can be based in another country, you must be able to receive the product at a US or Canadian address.

Finding the right furniture for children can tough, especially when looking for something that checks all the boxes: something that's of sound design, with an appealing aesthetic, and an affordable price. Luckily, Max & Lily is a kids' furniture brand that brings fun and functionality together, creating bedroom furniture that both children and parents adore. Founded by furniture engineers with input from their kids, Max and Lily, the brand offers the perfect furniture options for kids of all ages, from younger kids to teens. With designs spanning from classic to farmhouse to Scandinavian, there's something for every taste and room, and now they want YOU to help them spread the word!

For this project, Max & Lily is looking to produce a :30 live action YouTube ad video that reinforces the overall theme and tagline of the company ("furniture kids love, and parents trust") in a heartwarming and lighthearted way. The Max & Lily range combines style, functionality, and imagination to create spaces that both parents and kids love, with lots of interesting features like reversible designs, bunk beds with slides, bunks that can separate, and hidden slide-out mattresses, so a fun, colorful palate will definitely be key in this video. Specifically, Max & Lily wants to showcase at least one cool furniture feature for every age, so do refer to the Background for additional features as you build out your treatment. The Max & Lily team will be shipping the furniture to feature to the greenlit filmmaking team, which you may keep or donate after filming at your discretion.

For tone, you will want to be careful to build context around the world of your ad beyond just showcasing products. In the Background, be sure to watch all of the reference video we've shared. Though they all have a different feel, their core themes are the same in that they resonate emotionally, speak to the wonderment of childhood, and find a way to work the brand/product into the story organically. So this video should tow the line of spreading Max & Lily brand awareness and showcasing cool product features, while making us feel that this furniture will help your family feel great.

In terms of messaging, you'll be creating your video specifically for YouTube as a paid ad, so you should first consider YouTube's ABCDs of creating effective video ads.  All product will be shipped and awarded to the greenlit filmmaker, so this does not need to be factored into your budget considerations, and will also be a fun way to up the ante in your own home after the shoot!

For this project, once a filmmaker is selected, they will be put directly in contact with the sponsor. All communication and feedback between both parties will run through the Tongal platform.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 2 total video assets.

• One :30 hero video (16x9) 
• One :30 alternate version (16x9).  This version will only entail using an alternate final call to action and/or end card.

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on YouTube, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to YouTube only. You should also review our Music providers in the Project Requirements.

TARGET AUDIENCE: Parents. ages 25-55

TONE/FEEL: Heartwarming, fun, relatable

EXECUTIONAL MANDATORIES: 

• You must adhere to Max & Lily brand guidelines, which will be provided upon being awarded the project.
• Max & Lily has different design features for different age groups. and each must be included at some point in the video. 
• Max & Lily's promotional language "furniture kids love, and parents trust" MUST be included in the video.
• You must be able to provide a location that can reasonably accommodate all of the furniture shipped for your video.
• Please consider what a 15-second cut-down might look like when scripting and developing the piece, as the Max & Lily in-house team may wish to create cutdowns in the future.

ABOUT MAX & LILY: Max & Lily® products are crafted from sustainably sourced New Zealand pine, meeting rigorous safety standards while offering clever features like reversible designs and extra tall safety rails. With a focus on durability, style, and easy delivery, Max & Lily® transforms children's rooms into cool spaces that grow with them. Best of all, they offer great value for money, ensuring families get high-quality, long-lasting furniture without breaking the bank. It's not just furniture; it's a perfect blend of kid-approved designs, parent-approved quality, and wallet-friendly prices.

Key features include:

• Multi-functional designs: Bunk beds that separate into individual beds, and loft beds with built-in desks
• Space-saving solutions: Underbed storage for easy clean-ups
• Playtime additions: Slides, play curtains, and underbed "play forts" to spark creativity
• Complete room sets: Matching dressers, nightstands, and accessories
• Versatile options: Trundle beds, bunks with stairs or storage, and more
• Styles suited for every age: Low bunks for younger kids to Twin/Full Bunk for tweens and  teens

Max & Lily® furniture doesn't just furnish rooms – it creates functional, fun spaces that make everyone happy, from bedtime to playtime.

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• More Than Just Cute
• Hey Mom
• Kidifornia

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

• SCRIPT (Optional):  Include clear descriptions of the visuals or action, along with dialogue, voiceover, or on-screen text.

• STORYBOARDS (Optional):  To better illustrate your vision, include actual storyboards, additional concept art, shot lists, or anything that helps get your point across. You can download the Tongal storyboard template HERE.

The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.

PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.

If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense. 

• SCRIPT: Include clear descriptions of the visuals or action, along with dialogue, voiceover, or on-screen text, as relevant.
• STORYBOARD: Include individual images for each key beat in your video. It is best practice to include scripted dialogue or VO, along with on-screen text or disclaimers, under each panel in our Storyboards. If there are multiple unique videos, ensure you submit a Storyboard for each video.
• CASTING (if applicable): Tongal advocates for inclusivity in on-screen representation and diversity in casting. Please submit three to four options per role, with at least one of those options being a person of color. It is preferable to share multimedia content (i.e. video & audio clips) to help the Sponsor gauge the talent's performance, rather than headshots or resumes.
• LOCATION (if applicable): Present images of your potential filming locations, and submit at least two options per location. If possible, please include context on where you intend to film within each location, what angles you might use, or how you might dress the location.
• WARDROBE (if applicable): Submit descriptions and/or pictures of your cast's wardrobe. You must submit at least two wardrobe options per role.

For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.

BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.

MUSIC: If you use music from a library for your content, you MUST use one of Tongal's music providers: Jingle Punks and Universal Production Music. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.

If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.

STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.

If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.

ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.

To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.