Follow an existing format and create a large suite of motion graphics-based videos that explain how to use different PayPal products in different territories around the world, including the UK, Australia, Germany, France, and Mexico.
We live in a world driven by video content, and PayPal knows that when it comes to even the most basic questions, like how to set up your PayPal account, it can be easier to point people at a helpful explainer video than to ask them to read a few paragraphs of text. That's what brings us here, as the goal of this project is to help PayPal create a large suite of motion graphics-based explainer for use in various territories around the world, including the UK, Australia, Germany, France, and Mexico.
There will be 8 different master videos, each covering a different topic, and the videos will be based upon an existing format that's already rolled out in the United States, which you can see in this video. Your videos will need to look exactly like that example, and luckily, not only will we have the original project files from the American videos, but the American videos also cover many of the same topics we'll need to cover, so localizing them won't require a lot of original work. Much of the task in front of you is in adapting this format for new topics, and ensuring that every video feels relevant to each respective international market. You may have noticed some live action video and photography in the example video, but know that you can use stock videos and photography for that, and the greenlit creator will have access to the Storyblocks stock library. Read more about that in the Project Requirements section below.
As these videos will live in multiple territories across the globe, we will need to account for localization in both product visuals (there are slight differences in user interface between countries), and in the language of the text on screen. Translations will be provided by a third party agency, so you do not need to be fluent in French, German, or Spanish, but you should have someone on hand to review and QC your work. Note that the translation work will be covered under a separate budget, so you do not need to factor that into your budget for this project, and there's no need for VO, so whatever partner or consultant you bring on for your project just needs to be a native speaker that can help you with the edit, and then QC your deliveries so you aren't making avoidable mistakes.
While the style of the main explainer videos is already established, we do have some creative latitude in establishing a format for the :15 social teasers. We want those to feel like they are still a part of the overall Explainer series, but they should feel more social-first and appropriate for Instagram and Facebook In-Feeds. They should also give a quick introduction to the PayPal product, and encourage viewers to watch the full video. You can get a sense of a social-first example of explainer content from another brand here.
For the purposes of your pitch, we're asking that you put together a single :10-:15 proof of concept video (1x1) with your approach to the social teaser content, focusing on the PayPal checkout functionality. You don't need to worry about the information being perfectly accurate for your proof of concept - we'll be focusing on your overall creative & visual approach. We've put together a folder of some basic brand assets HERE for use in your proof of concept video.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 110 videos assets and 32 thumbnails, derived from 8 different master topic videos, which ARE NOT all needed for each territory (i.e. Mexico won't need a P2P video).
TIMELINE: HERE
EXPOSURE: We anticipate content will be used on the platforms listed below. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE: Digital Natives (ages 18-30) and Value Seekers (ages 30+; mid-low household income) in UK, France, Germany, Australia & Mexico
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
VIDEOS, TOPICS, AND THE COUNTRIES THEY'LL BE NEEDED FOR:
Update 03/06/23: With regards to batches, Batch 1 includes videos #1 and #2, Batch 2 includes videos #3, #4, and #5, and Batch 3 includes Videos #6, #7, and #8. The first Batch is smaller to help ensure we nail down the look and feel, and our workflow, before diving into the rest of the videos.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and content will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer beforehand, and an account will be created for you to access the library and its features. Once your video submissions are approved by the Sponsor, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.