eos is looking for three TikTok savvy creators to create a fun suite of live-action videos for eos' TikTok feed, each produced within the TikTok app and tapping into a current trend. In success, this is intended to become a monthly gig for each creator!

Are you a TikTok wizard? Are you the champion of trends? eos, your skincare line's favorite skincare line, is searching for three TikTok creators to produce four videos each. These live-action videos should feature eos products and bring quirky, trendy, colorful, spunky, honest, funny, in-your-face, and sometimes cheeky vibes to their TikTok account. Speaking of which, do you follow eos on TikTok? Their presence is a wonderland of all-things-fun and comical, and you should check out examples of existing TikToks in the Background section of this brief.

Chosen creators will be provided with a suite of eos products ranging from lip balms to shaving creams. While featuring those products, you can let your creativity run wild, as long as it feels in-step with eos’ existing TikTok voice. This is an opportunity for you to make a mark and come up with your own TikTok style, or elevate an existing approach, as eos will also want to credit you and feature selected creators for an audience of nearly 800K followers. These videos will not be branded videos, so let your imagination run wild - especially if it utilizes the newest TikTok app features.

It is not necessary for you to have a large team or extensive production capacities to execute this project. These videos can be produced with just your phone! eos would like you to create and edit your video within the TikTok app first to ensure that the content feels organic to the platform. When appropriate, feel free to use TikTok  features (effects, trends, etc)!  You would then export the video without music. Upon submission, you will provide both your video and exact timecodes for where the music tracks should be added in your video timeline. 

For your pitch, you should submit a list of eight concepts that eos can choose from for your four videos. Three of your concepts should center around the Superbowl (2/13), Galentine’s/Valentine’s Day (2/14) and Single’s Awareness Day (2/15) and can feature specific eos products that you can learn more about in the Background section of this brief. The rest of your ideas should be evergreen ideas. If any of your concepts require a specific song or rely on a music based trend, you must include that in your concept outline. These ideas, along with past work - ideally TikTok work - will be used to make selections, so show off your coolest, trendiest, most out-of-the box ideas. Ideas need to be a mix of trend facing and evergreen. We know it's nearly impossible to predict the next trend which is why it will be necessary to bring your most creative takes to your concepts. In success, this is intended to become a monthly gig for each creator!

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 4 total video assets

• Four :08-:15 TikTok videos (9x16)

TIMELINE: For the full project timeline please see the Assets section.

EXPOSURE:

• TikTok
• Please review the platform best practices page.

TARGET AUDIENCE: Gen Z & Millennial consumers, predominantly female, ages 18-34, but inclusive of individuals who identify as male or nonbinary.

TONE: Quirky, trendy, colorful, spunky, honest, funny, in-your-face, and sometimes cheeky.

EXECUTIONAL MANDATORIES: 

• Three of your concepts should center around the Superbowl (2/13), Galentine’s/Valentine’s Day (2/14) and Single’s Awareness Day (2/15). The rest of your concepts should be evergreen.
• Your concepts should only include the products approved and provided by eos. Those products are listed in the Background section.
• If greenlit, you will need to provide your address for eos to ship product to you.
• If your concept utilizes music-based trends, you must propose the music during the concept stage for approval. Ultimately, all of your videos will need to be submitted without music.
• Videos cannot be blurry/pixelated, compressed, or over/under exposed in lighting.
• In order to feel organic in approach and style to the app, there will be no eos branding on the video.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

If instagram is where eos shows a more "professional" take on their brand, then TikTok is where they get to "let their hair down!" On this TikTok account you will find different types of trendy, crafty and comical ways that creators interact with eos products.

Scroll through the eos TikTok account and see specific videos below:

• The Girls That Get It, Get It
• Skin Care Routines
• Euphoria High School
• Material Gworl/Saucy Santana Challenge
• New Year's Prediction
• Help I've Fallen
• Christmas Tree

Products will be provided to creators before video production. There are some do's and don't's for products that will be explained after a creator has received a greenlight. For your pitch, your concepts can include/feature the following products:

• eos Stick: any flavor on their site
• eos Sphere: any flavor on their site
• Shave Cream: Vanilla Bliss or Lavender Pump
• Body Lotion: Coconut Waters or Vanilla Cashmere
• Hand Cream: Coconut Waters or Vanilla Cashmere

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute these videos.
  
  
• TREATMENT (REQUIRED): A list of eight TikTok video concepts that align with the existing eos TikTok presence. Please provide a brief explanation on how you plan to execute each video.
  
  
• LINKS (REQUIRED): To your previous TikTok work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

The most compelling three pitches will be greenlit, and the responsible creators will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.

PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.

• TREATMENT: This project requires treatment approval. The treatment should describe how you plan to execute the video and how you plan to bring the storytelling to life visually. The Sponsor may provide feedback on your treatment and ask you to submit a new version. There may multiple rounds of feedback until a treatment is approved by the Sponsor. 

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.

BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.

MUSIC: You MAY use music tracks sourced from TikTok's library, but if you do, you MUST deliver your videos without music, and provide exact timecodes for where the music tracks should be added in your video timeline. Unless your video is specifically referencing a music track, it is still preferred that you use music from the Tongal libraries.

For Tongal’s file delivery specs and any other questions you may have about post production, please click here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.