Create short and energetic 2D animated Instagram Story videos for [solidcore] to celebrate some of the upcoming fall & winter cultural moments and holidays.
If you don't already know, [solidcore] workouts are 50 minutes of full-body strength training on a pilates-inspired reformer, and they're truly an immersive experience: held in a dimly-lit room, under blue lights, fueled by energizing music, and driven by an experienced coach who provides everyone with personalized instruction. It's incredibly exciting, and [solidcore] wants to infuse that kind of excitement into a collection of Instagram Stories for their channel that can celebrate some of the key cultural moments and holidays happening this fall & winter, from Halloween to Thanksgiving and World Mental Health Day. For this project then, we're looking for talented 2D animators or motion graphic artists to create five different short animated videos, as well as some static images.
The goal of this content is to create awareness for [solidcore] by supporting different cultural moments and holidays, while utilizing smart [solidcore] branding and uniquely relevant visual elements related to each occasion. You'll find the list of cultural moments and holidays, along with some key details, in the Background, and you'll see that most have some obvious visual associations or styles (like Hispanic Heritage Month). It'll be important that your videos incorporate lots of dynamic movement, especially in the motion text and in the visual elements you include, so you'll want to find ways to interesting and energetic ways to bring that into the video, even having on-screen elements move and dance about on screen. A Halloween post, for example, could have a pumpkin dancing around.
Beyond general holiday theming, there's a lot of room here to play with elements of the [solidcore] experience. For example, you could incorporate illustrations of their signature [sweatlana] fitness machine and decorate it in the style of the holiday or cultural moment.
It's important to note that the Hispanic/LatinX month asset will need to be delivered ahead of the others. Production on this will start immediately upon greenlight, so it's highly encouraged to include initial designs of the Hispanic Heritage Month content in you pitch. When viewing the timeline, notice the separate timeline for this asset on the right-hand side. For pre-production on the remaining assets, you'll be asked to provide a treatment that explains your approach to each cultural moment, followed by storyboards of each video.
For Veteran's Day and the General holiday message, we're requesting graphic templates, we're thinking Photoshop here, but we'd also be open to Canva templates here too. These will consist of individual slides conveying the pertinent information so that the [solidcore] team can quickly and easily add in the copy text closer to the posting date. The execution here is all about communicating the information in a fun, polished, and premium way. That said, please speak to how you'll templatize these in an easily accessible way for the [solidcore] team.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 5 total video assets and 4 total static image assets.
TIMELINE: HERE
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TONE:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
CULTURAL MOMENTS:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.