Recreate and reformat a series of existing YouTube videos for Enfamil to educate and engage new parents on various topics related to the first 1000 days of a baby's life.
Having a baby is one of the most profound life changes a person will ever experience. All of the excitement and anticipation leading up to the big day doesn’t quite prepare you for the incredible moment you first hold your baby in your arms. During those first few weeks of a baby’s life, you’re basically taking a crash course in parenting 101. Whether it’s as simple as “how to swaddle a baby” or as daunting of a task as “how to calm a crying baby,” Enfamil wants to be there to help moms and dads navigate the uncharted territory of the earliest days all the way through the 1000th day of life.
Enfamil previously created a video series addressing various topics and common questions parents often search for during those first 1000 days. For this project, Enfamil is looking to revamp four of these videos, more than half a decade after they were created, to make them feel more modern, more relevant, and more engaging for new parents. The videos are:
While historically Enfamil’s communications focused on appealing to the “Millennial Mom,” over half of new expecting parents are now officially Gen Z. Enfamil wants the revamped videos to be relatable to both generations, and to feel relevant for at least another half a decade.
They're also looking to take these videos and create social cutdowns in other aspect ratios, as well as some original photography, so they can engage new parents across multiple platforms. This should be live-action, like the original videos, though you're welcome to use motion graphics or limited animation if you think it's helpful and relevant. You won't need to write new scripts for this project since you will just be recreating the older videos with new talent and locations, though the sponsor is open to making changes in the creative approach if it's thoughtful, justified, and does not change the factual accuracy of the content. Obviously, you're going to need to cast new mothers, as well as toddlers and infants, so casting will be very important.
For your pitch, there are a few critical things that Enfamil is looking for: your food stylist, your photographer, and your lactation consultant. You should include information about who you intend to use for each of these roles in your Treatment. Photography cannot be taken as stills from the video footage, and we'll need to make sure that both the video and photography captured are stylized properly, and that your actors' actions align with safe practices as outlined by the American Academy of Pediatrics.
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 12 total video assets and 20 photo assets.
TIMELINE: Linked here.
EXPOSURE:
TARGET AUDIENCE:
TONE:
EXECUTIONAL MANDATORIES:
OPEN BID:
Shooting live-action or stop-motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to filming, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.