Using existing footage and VO, create a suite of engaging and inspiring short-form social videos that drive home the messaging that Health Carousel empowers domestic and international travel nurses to take control of their careers and reconnect with their passion for healthcare.
As the American nursing landscape settles into a new shape following the Covid-19 pandemic, nurses are dealing with burnout, stagnation, and an overall lack of control over their careers. This is especially true for domestic and international travel nurses. But it doesn't have to be this way. With Empowered, Health Carousel – a leading travel nurse staffing agency – will create awareness around the robust benefits, professional development opportunities, and support Health Carousel provides for nurses so they can regain control of their careers and reconnect with their passion for healthcare.
To kickoff the Empowered campaign, we're looking for a Tongal editor to create three engaging and inspiring "Where are they now" style-videos combining existing footage and VO with dynamic motion graphics and on-screen text. Over the past few years, we've worked with Health Carousel to film docu-style profiles of multiple international and domestic travel nurses that bring to life the hard work and the triumphs of international travel nursing, why domestic travel nurses love the travel nurse lifestyle, and how Health Carousel supports these nurses through every step of their journey; check out the links in the Background section and the sample assets we're providing for you to use in your pitch.
You'll use this existing footage and VO and add dynamic motion graphics and on-screen text to celebrate the career growth paths these nurses are now on with Health Carousel for a suite of social-first videos. By showing how Health Carousel goes beyond helping these nurses simply find their next assignment to empower and support them through long-term career paths, you'll create awareness and inspire nurses to leverage Health Carousel's support, take advantage of the professional development opportunities they offer, and otherwise take back control of their careers.
For the purposes of the Pitch Phase, we are including a folder of assets, including some sample videos, logos, brand colors, and font files, and some directional guidance so you can put together a :10-:15 proof of concept edit to demonstrate your creative approach. This "Where are they now" bucket of content is just one of a few creative approaches we're looking to take to bring the Empowered messaging to life, so consider how your approach to motion graphics, on-screen text, and the existing footage/VO could expand to other concepts and videos down the road.
In the Background, we have provided a comprehensive list of nurses who have made significant strides in their careers with the support of Health Carousel. As a filmmaker, you are invited to select any three nurses from this list to focus on your suite of videos. Each nurse's story is unique and inspirational, offering a wealth of material to create a compelling and motivational narrative. Feel free to choose the stories that resonate most with you and that you believe will inspire others the most. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: Three "Where Are They Now?" videos:
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: International and US-based travel nurses, generally 25–60; largely female, but not exclusively by any means.
TONE/FEEL: Empowering, educational, exciting, informative, inspiring and compelling. A sharp, attention-getting creative POV that drives travel nurses to Health Carousel or keeps travel nurses with Health Carousel.
EXECUTIONAL MANDATORIES:
Feel free to choose the stories that resonate most with you and that you believe will inspire others the most:
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.