Working with existing video and photo assets, as well as a few T-Mobile employees who'll be filming themselves, put together three energetic and fun videos for social media that individually showcase T-Mobile's corporate campuses, company culture, and employee compensation - all with the goal of helping prospective employees see themselves at the Un-carrier.
We don't usually say something like this, but while we were writing this page we spent so much time looking at all the benefits of working at T-Mobile, and scrolling through images and stories of happy employees, that we had to wonder... would we look good in magenta? Maybe, but, you know, let's not get sidetracked. Working at the Un-carrier looks pretty awesome, and they offer an unparalleled employee experience, whatever career path you might take, so T-Mobile wants to put together a few short videos that help prospective employees see what it's like to work there by showcasing the campuses, the company culture, and the compensation. They want to drive people to check out t-mobile.com/careers, and apply on their website. To that end, they've got a lot of existing video and photos assets, but they'll also be asking three employees to self-tape and talk about their own experiences at T-Mobile; all of these assets will serve as the foundation of the videos.
The goal of this project then is to edit together three :30 videos that T-Mobile can use on various social networks, mixing together existing assets with original footage from the T-Mobile employees. You'll be asked to script the videos, and weigh in on the employees when they self-tape, but this is predominantly about editing and the creation of motion graphics and text. The fun part here is the tone and the content. T-Mobile's got a distinct voice that is vibrant and playful, self-aware and confident, celebratory - but still professional. They're the Un-carrier - cool, clever, maybe even a little quirky. We want these videos to feel conversational and, especially since we're featuring employees, authentic and fun. Structurally, we imagine these will be dynamic and full of energy, with lot of cuts and clever transitions. The color magenta (#E20074) is key too, if you haven't already noticed, and it's pervasive throughout T-Mobile content.
You'll create one video that showcases their corporate campuses, one video that showcases their company culture, and one that addresses compensation and benefits. There is additional information on these in the Background, but you'll also be provided with key talking points and messaging priorities during pre-production and scripting.
Not all assets are available for the Pitch Phase, but you can preview some assets HERE, and your submission should include a proof-of-concept video that demonstrates how you'll handle b-roll and messaging for the Company Culture video, and you should use those existing assets to do that.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are nine total assets.
TIMELINE: HERE
EXPOSURE:
TARGET AUDIENCE: Career seekers, potential candidates, and existing T-Mobile employees. This runs the gamut, because we're talking about both corporate and in-store employees, so go for broad appeal.
TONE:
EXECUTIONAL MANDATORIES:
OPEN BID:
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
MORE INFORMATION ABOUT THE VIDEO TOPICS: Additional talking points and key messaging will be provided if you're selected, and you'll be able to script the videos before you jump into the edit.
REFERENCE VIDEOS FOR INSPIRATION OR TONE:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production, please click here.