
Create an authentic :45 video for Digital Position that teaches marketing leaders about Data Pulse and how it allows Digital Position to become a true extension of their team.
Digital Position is a best-in-class digital marketing agency specializing in Pay-Per-Click (PPC) and Search Engine Optimization (SEO). With their No B.S., fully transparent approach to marketing, they look to form close, authentic relationships with partners who are looking to aggressively scale their business. What separates them from the competition is their proprietary platform Data Pulse. Data Pulse allows Digital Position to manage accounts faster based on historical data, and it allows their clients to log on and see data and track real-time metrics. Another key distinguishing characteristic is that businesses can engage with them on a month-to-month basis, instead of being required to sign a long-term contract.
The goal of this project is to create a :45 video that introduces viewers to Digital Position and Data Pulse, and then ends with a call-to-action driving viewers to their website to learn more. Digital Position is open to live action, animation, or mixed media. If filming live-action, you will not have access to their physical office. Check out more information in the Background Section, or ask questions here in the Project Forum.
DELIVERABLES: One :45 video (16x9)
TIMELINE: Please find the anticipated timeline HERE, but note that if you are selected, you should consult with your Tongal producer to ensure you are always working off of the most up to date timeline.
EXPOSURE: YouTube. For YouTube TrueView for action best practices please click here.
TARGET AUDIENCE: Marketing Leaders.
TONE: Humble, Focused, Relentless, and Collaborative - these are the four traits that they strive to maintain, so feel free to integrate them in your creative approach if you'd like.
EXECUTIONAL MANDATORIES:
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
Digital Position is based in Simsbury, CT and has been in business for more than ten years. By managing close, authentic relationships with their clients, they have been able to retain clients for an average of 3.5 years. If you're wondering why their clients stay, in just the last year, their clients have seen a 178% increase in Pay-Per-Click (PPC) revenue and a 105% increase in Search Engine Optimization (SEO) revenue.
REFERENCE VIDEOS: Digital Position has provided a testimonial styled video for your review.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.
MUSIC: For any music that you use from a library, it is MANDATORY that you use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production, please click here.