The concept behind my tagline for Danone, "Live Like You Mean It" has many layers. It is about making thoughtful and purposeful choices that have a strong impact. It is about truly living and experiencing every last drop life has to offer. It is about making good choices for yourself, your family, your community and the planet. This call to action will help create an empowering movement where your Danone fans will enjoy your products and live a healthy lifestyle.