With an on-site shoot in New York City, on or around October 26th, create an attention-grabbing suite of interview-driven videos that explain Industrious' business strategy to garner trust with those who may be looking for a new coworking space.

**Note: This project involves a site-specific shoot in New York City**

Coworking spaces allow small-to-medium sized businesses and self-employed individuals a place to work outside of the traditional office lease. With the increase of work from home and the downsizing of in-office space, this model is increasingly attractive. Industrious is a fast-growing leader in this coworking space, providing elevated spaces with a focus on member experience. From the dedicated on-site staff that greet you at the door with a smile, to the world-class amenities delivered in a relaxed but professional atmosphere, they strive to be the workplace where you feel like you belong. Amidst the strong growth of the coworking model though, there's still public concern over its resiliency. To address these concerns, the Industrious team wants to have its leaders speak to their business strategy to further instill trust among their members and prospective customers.

The goal of this project is to interview both the CEO and CCO of Industrious at one of their New York City locations and edit their interviews into short, dynamic, engaging videos. Interview questions will be provided by the Industrious team, but you will be leading the interviews yourself. You should plan for about 2 to 2.5 hours of total time with the executives for the interviews. This would include any time in hair & makeup and the interview itself, and and we are asking that you provide a hair & makeup artist to for basic on-camera makeup, and touch-ups as needed. These executives are busy individuals so it's important that you're able to maximize the amount of time you have with each. To that end, we'd expect a small and nimble crew, but you should plan on crewing appropriately to ensure a quick pace, and also set up the location and lighting before the executive arrive so that only minor adjustments are made once in position. 

The exact location will be decided on by the Industrious team, with your guidance, during the pre-production phase. On location, you'll be able to reserve a conference room or secluded lounge area to conduct these interviews. You should plan to have different backgrounds for each interview subject, whether that means moving locations within the coworking space, or just changing the angle to provide a completely new and distinct background between interviews.  For the edit, you will be given access to existing b-roll of the space to cut in with the interviews, but you should also plan to capture some quick b-roll with the CEO and CCO in the interview space to weave into the edit along with the more generic b-roll. If Industrious is able to coordinate their schedule, you may also need to get b-roll of them interacting in the same space.

Each of the three videos should cover a different topic about their business strategy, with two featuring the CEO and one featuring the CCO. Find the specific topics for each video in the Background below. You'll also be tasked with reframing each into 9x16 for social implementation. 

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 6 total video assets.

• Three up to 2 minute videos (16x9, 9x16)
• All raw footage shot in connection with the project.

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Online Video

TARGET AUDIENCE:

• Hybrid office workers, future members of Industrious, business decision makers, and press
• Humans over businesses (capturing the needs of individuals, rather than appealing to the masses).

TONE/FEEL:

• Authentic, natural, human-centric
• Straightforward, thoughtful, action-oriented, inviting
• Knowledgeable, informative

EXECUTIONAL MANDATORIES: 

• You must show their office space with a focus on natural light and greenery. The spaces must be portrayed as open and breathable.
• When showing the spaces, try to capture a sense of community and energy rather than just beautiful empty spaces
• Do not portray working from home in a negative light.
• You must have a Hair/Makeup Person on your crew to ensure the executives look their best on camera.
• You must adhere to Brand Guidelines.

VIDEO TOPICS

1. Industrious' Business Model: This video will feature the CEO talking about the Partnership Agreement Model.
2. Industrious' Experience: This video will feature the CEO talking about how and why the company was founded as well as the unique value points of Industrious.
3. Industrious' Products: This video will feature the CCO talking about the specific products and services that Industrious offers, and how to take advantage of them.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.

If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.

PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.

• TREATMENT Describe in detail how you plan to execute the content, and how you plan to bring it to life visually. Feel free to use concept art, references, style frames, or mock-ups. If relevant, share additional information about your team, and your process.

For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.

BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.

MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.

If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.

STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.

If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.

ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.

To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES ? SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.