With a shoot in Washington D.C., create a set of playful videos that highlight the perks of an Industrious workspace through scripted interviews that feature talent in a wardrobe that brings Industrious member personas to life.
NOTE: This project must be shot at one of two approved locations in the Washington D.C. area. No additional budget for travel will be provided.
Industrious creates everyday workplace experiences for their members — members that range from freelancers to employees of small to medium and even enterprise businesses. From the dedicated on-site staff that greet you at the door with a smile, to the world-class amenities delivered in a relaxed but professional atmosphere, they strive to be the workplace where you feel like you belong. In order to visually illustrate this in a playful manner, they want to highlight the details that make Industrious stand out through a suite of scripted interview content with personifications of different member personas.
The goal of this project is to create both video content, and static images, that show off what makes Industrious unique - in a playful way - through scripted interviews. One of the most important things to consider here will be the wardrobe. As each character will have limited time on screen, Industrious wants their wardrobe to convey elements about their character that we don't have time to cover in the script. The wardrobe should be authentic and realistic, while having subtle quirks unique to their character. The wardrobe should make their member personas instantly identifiable without distracting from the Industrious space itself. We are requiring a wardrobe stylist for this shoot. We strongly recommend that you speak to how you would approach the wardrobe of these personas in your pitch. For a few example personas, check out the Background. There will be 4 personas in total, which will be chosen in collaboration with the Industrious creative team.
You'll be casting actual actors to play each member persona, and they'll need to answer a series of questions in character about why they love Industrious, with each answer corresponding to the feature that their persona is built around. You'll be helping the Industrious team develop these personas for the screen. These scripted interviews should be filmed in a casual way, as if someone caught them off-guard during a normal workday, or if they were delivered to camera selfie-style. So while they should be polished, they should feel casual and user-generated. Overall the tone of the interviews should be fun, energetic, and a little quirky. Each character video should end in a surprising moment that ties into the character — for example, for the dog lover persona, the dog could jump up to lick the cameraman forcing the screen to go black.
A couple additional notes to keep in mind. While you will be editing into 16x9, the :15s will also be repurposed into social content so as you are shooting you should keep in mind to keep the subject matter within a 9x16 safe zone. On casting, the Industrious team definitely wants to feature the Dog Lover persona, so please consider and speak to how you would cast the dog in your pitch.
There will be one :30 hero video featuring all member personas, and that should globally convey how Industrious truly is the workplace where you feel like you belong. Each persona will also get it's own video, and in addition to the videos, they'd also like to capture these member personas in the Industrious space with a dedicated photographer, utilizing and enjoying the amenities of the location. These must be taken by a dedicated stills photographer, who will need to deliver two edited stills per character. These must abide by Industrious' Photo Guidelines. Photos will need to be retouched, but we will also be collecting all stills and video captured on the day of the production. Any photographer you bring on must agree to transfer full rights to Industrious in perpetuity for all photos taken.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 5 total video assets and 8 total photo still assets.
TIMELINE: HERE.
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE:
TONE:
EXECUTIONAL MANDATORIES:
LOCATIONS: The video will need be shot at one of the below locations in Washington DC. The Industrious team will select the final location during pre-production.
EXAMPLE PERSONAS:
EXAMPLE VIDEOS FOR TONE:
Industrious loves the organic, fun feel of these and how they captures the personalities of the actors.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, raw footage, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.