
Produce TWO :10 or :15 short animated videos that bring the SYFY logo to life in a way that involves the "companions" you meet in science fiction, fantasy, horror, or comic books - whether that means peculiar pets, or best pals.
SYFY is the Alpha and the Omega of genre. They've got everything from cyberpunk sci-fi to futuristic fantasy and the boldest, bloodiest horror film you've ever seen. Superheroes, cyborgs, monsters, manga, crossovers, comics - hell, mash them all together if you want. Raise your freak flag high, SYFY's got you, and then let's talk once again about their logo initiative, where artists, animators, designers, and directors are given the chance to bring the SYFY logo to life in an artistic and incredibly cool TV spot.
For this batch, SYFY wants you to create TWO different :10 or :15 logo videos that revolve around the concept of "companions" in science fiction, fantasy, horror, or comic books. You can get more info on the theme in the Background / Additional Details, but we're really talking about peculiar pets and best pals.
Please pitch concepts for both videos in your treatment. You can include a few different concepts, or even submit multiple pitches, to cover your bases. The goal is to end up with two stylish and highly visual TV spots that will upend the audience's expectations, bringing the SYFY logo to life in an unexpected way, and transforming or revealing the SYFY logo in the process. Also, SYFY's open to live action approaches. We understand live action is hard given the current circumstances, so it's okay if your video has a DIY / homemade feel.
Our priority is to make sure everyone is safe. Along with that, we’re working really hard to keep people working during this strange time. Our advice here is to submit only if you feel you can do something within the anticipated timeline that ensures everyone's safety given today's reality.
DELIVERABLES:
TIMELINE: For the full project timeline please see the Assets tab.
EXPOSURE: Videos will air on SYFY and also be posted on SYFY.com, as well on SYFY’s digital and social platforms.
TARGET AUDIENCE: Adult fans of genre content.
TONE: Funny, creepy, scary, bad-ass, magical, mysterious, nostalgic – any tone can work as long as you remember this is for adults. What do you want to see?
EXECUTIONAL MANDATORIES:
You can interpret "companion" liberally and bring your own particular style, but we've included TWO themes below. It'd be ideal to have one video for each theme. If it helps, read the prompt, and think about how your favorite director would answer it.
SYFY has found the most successful videos are the ones that cleverly integrate the SYFY logo into the scene. The logo shouldn't feel like an afterthought; instead, it should be revealed or transformed in an unexpected way. Check out some of our favorite SYFY logo videos below for inspiration.
In order to be considered for this project you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The 3 most compelling pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive payments to help create the Videos. Please note the payment of the pitch award is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets tab.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting filmmakers must receive the below Approvals from the sponsor.
No filmmakers may begin shooting their Video until all approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase before you have received final approval, there is a chance you will need to reshoot (at your own expense).
For your convenience we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present the Sponsor cast, location, and wardrobe options. They can all be accessed here.
REVISION REQUIREMENTS: Once the Video Phase has closed, the filmmakers enter the Revisions Phase. During this phase, filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.
SIGNATURE: Each video will incorporate a small “Fan Made by” artist’s signature stamp, which will be an on-screen graphic with each filmmaker’s name (or handle) and signature. SYFY & Tongal will create and apply the graphic stamp itself from an existing template, for inclusion in your video. For the stamp, you will be asked to provide the name you’d like to use, as well as a full signature, and initials, in transparent PNG format.
MUSIC: You will be required to use the SYFY-approved music provider Frequency to source music for your Video submission to this Project. Music from this provider is available only to the filmmakers that SYFY selects at no charge solely for their incorporation into Submissions to this Project and will not require a separate music release form. Filmmakers will be provided with a log-in and access by a Tongal producer once they are selected.
If you are selected as a filmmaker and choose to use custom/original music, you must fill out and submit our music release form.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You will be responsible for the costs associated the hard drive (if necessary) and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production please click here.