
Create a 3-4 minute video to promote awareness around climate change and environmental protections with the goal of driving viewers to join Citizens' Climate Lobby.
Citizens' Climate Lobby is a level-headed, logic-driven climate change organization with a strong belief in diversity of thought. As a nonpartisan organization, their goal is to lead to a better way forward for climate sustainability. They lament that the world has become so polarized over the issue, and seek out the viewpoints of all involved in order to build better relationships and conversations built on trust.
The goal of this project is to create a 3-4 minute brand awareness video (script attached in "assets" to be produced) that will attract younger activists to join Citizens' Climate Lobby and to contact their respective state senators. This content should educate these members about the Energy Innovation Act, and garner their support for it. The CTA should be strong, including both the government's lack of support over the issue and driving awareness and sign-ups for CCL. The video should incorporate comedic-humor as an underlying tone to support the brand's optimistic and fun approach they take when addressing the issue. Please see the Background/Additional Details section for reference videos outlining the preferred style of comedy.
DELIVERABLES:
TIMELINE: For the full project timeline please see the Assets section.
EXPOSURE:
TARGET AUDIENCE:
TONE:
EXECUTIONAL MANDATORIES:
OPEN BID:
Citizens’ Climate Lobby is a non-profit, nonpartisan, grassroots advocacy organization focused on national policies to address climate change.
Their consistently respectful, nonpartisan approach to climate education is designed to create a broad, sustainable foundation for climate action across all geographic regions and political inclinations. By building upon shared values rather than partisan divides, and empowering our supporters to work in keeping with the concerns of their local communities, they work towards the adoption of fair, effective, and sustainable climate change solutions.
REFERENCE VIDEOS FOR INSPIRATION OR TONE:
Please see the below videos for reference/tone:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and upon completing the Winner Affidavit and the IP Assignment, the responsible creator will receive funding. Please note: the payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. In addition to the project files, you are also required to provide all raw footage. You are responsible for the costs associated the hard drive and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production, please click here.