The goal of this project is to create an inspiring docu-style video about Toni and Mei-Lon Jimenez and their small business, Chica Beauty, highlighting Toni and Mei-Lon’s experience as Latina entrepreneurs, while also covering how their heritage, culture, and background have influenced their business and entrepreneurial journey. The shoot will take place in San Antonio, Texas and will either be 2 days (7/26-7/27) or 3 days (7/26-7/28); shoot duration to be decided during the pre-production phase.
***Please Note that only U.S. Residents are eligible to submit for this project.***
The goal of this project is to create a 1-2 minute video following sisters Toni and Mei-Lon Jimenez and their business, Chica Beauty. Toni and Mei-Lon are third-generation Latinas who started their company in 2018, with the goal of helping real women simplify their beauty routine with cruelty-free and chemical-free makeup.
In telling Chica Beauty's small business story, we're looking to put Toni and Mei-Lon Jimenez and their entrepreneurial journey at the forefront and position Bank of America as a supporting role in the narrative. This will involve filming both an engaging on-camera video interview and B-roll footage that showcases both their business and their personal lives. Bank of America wants this to feel cinematic and elevated, and they're really looking for that perfect blend between polished commercial images and raw documentary coverage. By the end of the video, audiences should feel inspired by Toni and Mei-Lon's journey, while also understanding some of the services Bank of America has provided along the way.
During the process of interviewing Toni and Mei-Lon Jimenez, you'll also need to interview Bank of America's President of Small Business and Head of Specialty Bank & Lending. The executive will serve as the Bank's representative, and speak in further detail about Bank of America's commitment to supporting women entrepreneurs and helping small business owners grow and realize their dreams.
As an added way of authentically capturing Mei-Lon and Toni Jimenez's business and entrepreneurial spirit, you'll need to film b-roll footage of an actual Chica Beauty photoshoot. This photo shoot will be entirely planned by Chica Beauty, and you won't need to organize or budget extra for this; your only responsibility will be to film b-roll of Toni and Mei-Lon in their element during the shoot.
Importantly, this project requires that both the Hero video and a :60 cutdown be delivered in both English and Spanish. You should plan on having a full day for filming both the English language and Spanish language interviews with Toni and Mei-Lon, and we expect that, if you don't speak Spanish yourself, you'll have a Spanish translator who will both be on set and also review all cuts of Spanish-language deliverables. While on set, the translator must be able to act as point on continuity. This might involve reviewing playback on set and taking notes to ensure consistency between answers in English and Spanish.
If you have any more questions, feel free to ask them in the project forum.
DELIVERABLES: There are 10 total video assets, and 10 total image assets. Please note that we will not need cutdowns in Spanish.
TIMELINE: HERE.
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE: Small business owners and current Bank of America clients
TONE: Inspirational and authentic
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
PAST VIDEOS FOR REFERENCE - Bank of America prides itself on being an advocate, partner, and financier of minority-owned small businesses across the country. Whether they’re just starting out or have already established themselves, small businesses need a trusted partner to help them sustain and grow to their full potential. Please refer to Bank of America's past video projects for an understanding of how they prefer to spotlight small business owners:
ABOUT CHICA BEAUTY - Toni and Mei-Lon Jimenez are third-generation Latinas who were born and raised in San Antonio, Texas. They are passionate entrepreneurs who are dedicated to revolutionizing the beauty industry, empowering women and girls, and giving back to the local community. Their first venture into entrepreneurship was in 2009, when they launched ChicaGirl Magazine, a digital magazine that celebrated the stories and successes of real San Antonio girls. From there, they launched Chica Beauty, with the goal of creating a makeup brand that matched their lifestyle and values and making it the go-to brand for on-the-go beauty.
Chica Beauty is based out of San Antonio, Texas, where production will take place. Please do not contact Toni or Mei-Lon as part of your Pitch.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Bank of America and Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use Bank of America's preferred partner, Universal Production Music. Music from this provider is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about this music provider, click on the provider's name above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.