Create beautiful, modular videos of Chameleon product lines and flavors to showcase the brand’s commitment to sourcing and brewing the highest quality organic, specialty grade coffee.
People who love coffee, really love coffee, and can you blame them? From the smells, the morning mix routine, to that gratifying first sip moment, coffee is a sensorial journey that is simply irresistible. Well, Chameleon Cold-Brew Coffee is all about crafting the highest quality coffee and encouraging consumers to raise their coffee standards to heighten those visceral moments.
That is where you come in, we are looking for a talented filmmaker to keep it simple and capture those sensorial and gratifying moments in delicious, eye catching visual imagery that helps convey why Chameleon Cold-Brew is the best tasting and highest quality cold-brew coffee available. We want you to create beautiful montages of coffee bean close ups, liquid coffee being poured, milk being swirled into the perfect cup of joe, and other visual cues that communicate product quality and speak to Chameleon’s key differentiators: organic, specialty grade and expertly crafted cold-brew coffee.
For an example and some inspiration, check out this previous Chameleon Cold-Brew video as well as this peppy food commercial.
You will be capturing footage in both a Vertical and Horizontal format focusing on each of the product lines (Concentrate, Cold-Brew Coffees and Lattes (can), and Oat Milk). We will also need to capture visual representations of all their available flavors.
While you will arrange six 15-second videos with six 6-second cutdowns, the objective is also to have enough footage for another editor to be able to mix & match shots to assemble many different derivative videos down the road.
For this reason, a variety of end card lockups featuring the different products, separately and together, will also be necessary. Additionally, there will be 2-3 new product flavors in the fall that will need pick up shots for (end cards) during late summer. This extra pickup will be worth an extra $5K making the final total of the entire project $40K.
--Deliverables:
--Key Marketing Messages:
"Raise Your Coffee Standards"
At Chameleon Cold-Brew, we believe that true success is rooted equally in quality and compassion. Our fans need to know why they should raise their coffee standards with Chameleon:
--Target Audience:
--Executional Mandatories: Beautiful footage of coffee with product lockups featuring each individual product flavor as well as group shots of the product line. Leverage best practices (product shot in the first 3 seconds, etc.).
--Tone: Delicious, energetic, natural and organic, high quality, elevated, ASMR eye candy
--Exposure: Social Channels including Facebook Feed, Instagram Feed, Instagram Stories
End Card: Product lock up with the Raise Your Coffee Standards graphic text found in the assets tab
Product: Chameleon Cold-Brew will deliver necessary product both for the main shoot, and for pickups in the fall. Filmmaker will be responsible for ingredients and props.
Project Details: This Project will be worth a total of $35,000 and consists of 4 Phases: A Pitch Phase, a Pre-Production Phase, a Video Phase and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: PITCH
Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $10,000 to help create the Video. Please note the payment of the Pitch award is subject to a payment schedule determined by Tongal. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $25,000. For examples of effective Pitches, check out this gallery. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 2: PRE-PRODUCTION – The Pitch Winner from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following Approvals from the brand:
No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase before you have received final approval, there is a chance you will need to reshoot (at your own expense).
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a Treatment, Production Budget, Storyboards, Shot List, Call Sheet, and a Music Cue Sheet. Additionally, there are templates that will help you clearly present the Sponsor cast, location, and wardrobe options. They can all be accessed here.
PHASE 3: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner will create Six, 15-second videos (3 vertical, 3 horizontal), based upon their winning Pitch along with Six, 6-second cut downs (1 each), B-roll footage, and 15 product lockup endcards.
NOTE: The 15-second video, 6-seconds cut-down, B-roll, and endcards are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.
--Video Phase Payout: Upon submitting a Video that satisfies the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $25,000.
--Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound, any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
Tongal members interested in a more customized music solution for your project are invited to connect with our partner Score A Score. Email a brief description of your project (timing, creative, budget, etc.), along with any specific music direction and/or references to their creative team at music@scoreascore.com and include “Tongal Project - Your Name” in the subject line. Their creative team will be in touch within a few minutes to discuss the simple process and options with you. Please note that you will be responsible for the fees associated with using Score A Score.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your Video paperwork.
PHASE 4: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback.
PHASE 5: ASSETS DELIVERY - You must also provide all project files, editing sequences, and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. In addition to the project files, you are also required to provide all raw footage on a hard drive. You will be responsible for the costs associated with the hard drive and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production please click here.
1. The Video MUST not exceed 15-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you be selected as winner, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. The Sponsor reserves the right to repost the contest.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Video(s) without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your award.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.