Chameleon Cold-Brew is one of the nation’s original purveyors of bottled cold-brew coffee. Providing a one-of-a-kind, completely customizable coffee experience, Chameleon uses only certified organic and responsibly sourced Arabica coffee beans, a result of Chameleon’s efforts to empower suppliers and coffee-growing communities with resources to enact change – ultimately improving the quality of coffee and livelihood for families and producers in the region.

Here’s what coffee fans can expect with every sip of Chameleon Cold-Brew:

• A product expertly crafted with sustainability in mind, from bean to cup
• Exceptional product quality including an all Certified USDA Organic portfolio
• Specialty grade coffee beans that are tested for quality by our in-house Q-Graders
• Each batch of Chameleon Cold-Brew Coffee is sustainably grown, ethically sourced, and crafted to perfection for a super smooth drinking experience

Check out the full CCB product lineup here.

What you need to know about creating with Chameleon Cold-Brew: 

Audience: Primarily GenZ and Millennials (18-44-year-olds) who are on the lookout for better-for-you products and care about where their food and beverage comes from. Fans of Chameleon are happy to spend a little extra for the reassurance that the products they purchase are organic and sustainable.

Content Goals: Brand awareness is at the forefront of all Chameleon Cold-Brew content that’s created on Tongal. Instagram and Facebook are the priority platforms, with some YouTube for good measure. They prefer to keep the creative product-focused and down to earth; this is not the time to throw in flashy lens flares. 

When participating in Chameleon Cold-Brew projects on Tongal:

• DO: Show, don’t tell. Use a lot of imagery in your Treatments to convey the look your team is going for.
• DO: Show the product as the hero of the shots.
• DO: Have your beverage stylist on speed dial.
• DO: Show off your social advertising chops in your past work.
• DON’T: Go to the dark side. Chameleon’s aesthetic utilizes natural light and natural materials.
• DON’T: Focus on people or overthink the story in your creative, it’s all about the product.