Produce a fresh and fun suite of social videos that inspire consumers to include Sister Schubert's line of dinner rolls - a typical holiday staple - as a normal part of everyday meals.
This product will only ship to the United States and Canada, so while you can be based in another country, you must be able to receive the product at a US or Canadian address if execution requires physical product.
Sister Schubert's breads are known for their irresistible, homemade taste and quality. Crafted with care and using the finest ingredients, each roll reflects the brand's commitment to delivering a delicious and comforting dining experience. With a heritage rooted in Southern hospitality, their breads are a delightful addition to any table for the holidays, for family gatherings, and - increasingly - for everyday meals. In fact, while Sister Schubert's have long been a staple for many family's holiday meals, like Easter, Thanksgiving, and Christmas, the brand wants to focus more on establishing their rolls the go-to option for families, not only for their holiday meals, but for all the meals in-between.
The goal is to create a short suite of digital videos that excite, engage, and educate audiences, with the message that that Sister Schubert's rolls aren't only for the holidays. We are looking for creative executions that show how adding Sister Schubert's to your weekly meal plans can help bring the same excitement and spectacle of a holiday meal to everyday occasions. However, while the brand is open to referencing holidays in these videos, it's not actually mandatory to spotlight, or even reference, any specific holiday. The main hero for these videos will be their signature Dinner Rolls, but the brand would love to show their full line of products in the end cards too. Creatively, the target audience for these videos is families, and specifically families with children, so please keep that in mind as you develop your concepts. You should also check out the Background for some reference videos for tone, along with some key messaging that can be included in the videos.
This is not necessarily about creating a traditional narrative - we're looking for clever, heartwarming content, but it can be more direct, with the right creative approach. Sister Schubert's have made videos similar to this in the past (which are down in the Background) and one way or another, they want to see executions that are unique and fresh - like their rolls. We want this to feel polished and professional, so it shouldn't be lo-fi smartphone-shot content, but we're not actually looking for an elaborate "commercial" execution. Importantly, they want to see the product on screen, so that may mean it's a personality-driven piece led by talent, handling product, or it may mean something else entirely, perhaps driven entirely by b-roll of families with on-screen text and VO.
Live action is what Sister Schubert's is thinking, but they're open to other executions, like a slick motion graphics or animated treatments as long as you account for showing the physical product in some way in the video. We want to demonstrate the emotional and functional benefits of the products - such as the minimal prep time and homemade taste - but beyond that, it's really how you're delivering your message, and the visuals you're pairing with that message, that will be key. Regardless of chosen execution, the brand will require the use of light motion graphics and on-screen text. While you certainly can have the message of the video delivered through VO, it's not mandatory.
Each video will have a 16x9 version as well as a 1x1 and 9x16 version, and while cutdowns can be created with direct pulls from the main hero videos, some thought should be put into how the 1x1 and 9x16 versions will be optimized for vertical; as they should not simply be a center-cut reframing.
Note that there is another Sister Schubert's project live on Tongal right now with a similar ask, and they're willing to consider the same filmmaker(s) for both. If you plan to pitch on both projects please be sure to differentiate your pitches, as your approach will need to be different for each project. For more information check out the Background section, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 18 total video assets and 10 still assets.
EXPECTED TIMELINE: HERE
RELEVANT ASSETS: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE:
TONE/FEEL: Warm, Welcoming, Sincere, Savvy, Celebratory.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
HELPFUL BRAND REFERENCES FOR TONE:
KEY MESSAGING:
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.