Promote the Agatha Christie Collection for Australian audiences by editing together clips from the Agatha Christie shows now streaming on BritBox
When it comes to the Queen of Mystery, Agatha Christie is the go-to for iconic characters, memorable plots, intricate puzzles, and unexpected twists. The ability to weave together complex storylines made her a master of the mystery genre which resulted in so many shows adapting her novels to create thrillers that you want to watch time and time again. When it comes to where to watch the best collection of Agatha Christie novels, Australian audiences can now turn to BritBox, which not only has the largest streaming collection of British crime dramas, but is now adding an exclusive collection of Agatha Christie mysteries to their roster. We need to get the word out.
The goal of this project is to create a :30 social video that features scenes from the Agatha Christie titles that Australian audiences can watch on BritBox. You'll want a compelling edit that encourages both new viewers and current subscribers to binge their favorite mysteries, and you'll also want to communicate that with the new collection, BritBox will become "the Home of Agatha Christie," with the largest collection available in Australia. As you dive in, you'll probably see that the BritBox team has created similar Agatha Christie videos before, but we're looking for a fresh new approach here, and one that works particularly well for social. You'll find some of those existing spots in the Background, along with some other specific key messaging that should be included.
Your edit should feel clever and surprising, taking the audience on a small journey that connects the different shows through a steady storyline, dialogue, or common theme. Consider the way in which Agatha Christie wrote her original stories, which were well known for the way they included unexpected twists, and see if you might be able to capture something like that with your own edits. Since these are social first videos, you will need to focus on grabbing attention fast, and then you'll want to keep a steady energy to keep audiences enthralled until the very end. Pacing is important too, but your edit really needs to feel seamless, so think about trying to establish some consistency in the cuts through dialogue and messaging, sound, music, or another key element. We'd encourage you to think of ways to incorporate additional imagery, graphics, or text, like in this previous video, layering footage with graphics to captivate the audience. If you are including VO or text, you may want to lean into why and how entertaining these mystery shows can be. Importantly, you CANNOT use the music included in scenes, but you can include any of the dialogue or sound effects from any of the shows or movies.
Critically, you must also work within the Adobe Suite for this project, and for your pitch submission, we're looking for you to edit a :15-:30 sample video to display how you would cut together the different clips dynamically and interestingly. We won't be able to provide assets for the initial pitch, feel free to scour YouTube and any other sources you have for the footage you need to build your edit. However, once greenlit, you can only use footage provided by the BritBox team to ensure they have full rights and you are using the high-res footage.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 3 total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting VO talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE:
TONE/FEEL: Fresh, compelling, captivating, immersive, and binge-worthy
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
KEY MESSAGING:
LIST OF SHOWS TO FEATURE:
HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's music providers: Jingle Punks and Universal Production Music. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.