Using a script provided by eos, create a short, humorous live-action reaction video for broadcast, streaming, and social media, featuring guest star Sassy Shea, the eos mascot for Shea Better Body Lotion.
Please note: In order to participate in this project, you must be able to receive eos product with a U.S. mailing address and conduct the shoot within the U.S.
evolution of smooth - known simply as eos - is a colorful and innovative personal care brand known for their unique and quality catalogue of products. eos, "keeping lips, hoo-has, and everything in between smooth since '09" never shys away from the humorous side of self care, and is looking for a talented filmmaker to create a hilarious and high-performing reaction video featuring Sassy Shea, eos's own Shea Better Body Lotion Mascot.
For this project, eos will be providing a concept, as well as actual scripts. We can't get into great detail, but we can share that the concept involves a seemingly prim and proper older British granny, but her chill, sometimes savage, attitude might surprise you. She'll be reacting to something unexpected while being accompanied by our sassy Body Lotion mascot. While eos is pretty set on the concept, the specifics of the actual execution, and including the performance of the reactions, is entirely up to your comedic sensibilities. We want someone who can bring the script to life with strong casting choices, great comedic direction, snappy editing, and smart production design. Once a filmmaker is greenlit we'll be able to share more details about the concept and the script.
While we're primarily looking for live action, there is still a need for some fun on-screen titles and graphics. Consider your plan for graphics and what you'll do in post-production to elevate the reactions and humor, while still capturing the colorful and vibrant identity that eos is known for. Also, with this being a two-character setup, it may be easier to tackle the 16x9, but the 9x16 versions are important too, so you should think holistically about how you'll handle each aspect ratio. Cutdowns will be shorter, punchier versions of the main video, tailored for social media as teasers, or potentially feature alternative takes of comedic reactions not in the main video. Once presented with the main scripts the greenlit creator will collaborate with eos on the best approach and direction for the cutdowns through pre-production.
For your pitch, we'd recommend outlining your approach to the vertical aspect ratios, and sharing whether you'll do any additional shooting to accommodate that format. We'd love to see your approach to graphics and on screen supers, as well. In terms of casting, we're looking for demo reels that showcase potential talent's comedic timing, delivery, and physical comedy. You'll need one actor to don the lotion bottle suit to embody Sassy Shea, who won't necessarily be reacting, but who should play a comedic, even slightly sensual part in the video. Our other onscreen talent will take on the role of our British Granny. For examples of successful casting in previous projects please refer to eos's recent FOAMO video.
Check out more information and references in the Background section of the brief. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 21 total video assets.
TIMELINE: HERE
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE: Female identifying Gen-Z/Millennials
TONE: Hilarious, wild, comedic, dead-pan, potentially raunchy, fun, charming
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
As a brand, eos is all about innovation in the personal care industry, from transforming tiny little moments throughout your day into awesome, sensorial experiences. From swiping on lip balm to shaving your pits or moisturizing dry elbows, the eos experience is different. It doesn’t just deliver the care and efficacy you need in moisturizing your skin with clean, natural ingredients, it also activates on all five senses for a complete sensorial experience at every product touchpoint. This experience is unlike any other. eos provides a premium, specialty experience at a very attainable price point because they believe that everyone deserves the highest quality of caring for their skin and a sensorial experience that can evolve actions from “I have to do this” to “omg, I can’t wait to do this.” Check out the eos brand page for more information.
REFERENCE LINKS FOR SASSY SHEA ON SOCIAL:
REFERENCE VIDEOS FOR INSPIRATION OR TONE:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the timeline.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and content will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer beforehand, and an account will be created for you to access the library and its features. Once your video submissions are approved by the Sponsor, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.