Calling all prank masters! Share concepts for different types of social media posts or strategies that build anticipation for the new animated Nickelodeon series Big Nate that play into Nate's penchant for pranks and trickery.

Nate Wright -- the 11-year-old self-proclaimed prank master of Lincoln Peirce’s hit comic strip and children’s book series Big Nate -- is a rebellious sixth-grader whose adventures (or should we say misadventures?) constantly find him in hilarious situations. Nate is best known for causing mayhem, awkward moments, and getting himself in detention over and over and over again largely due to his constant pranking. Though often misunderstood by his classmates, teachers, and family members, Nate’s unwavering confidence helps him make a lasting impression on whoever he comes in contact with. Whether he’s devising the ultimate prank, swooning over his latest crush, or unexpectedly dominating a chess tournament, Nate shows that being the underdog is actually pretty cool. 

After 30+ years of success as a popular comic strip and children's book series, Big Nate is getting his big break by joining the legendary Nickelodeon family. Nickelodeon needs your help in generating social media concepts that will help generate buzz around the series launch. Big Nate is the ultimate prankster - so think about how Nickelodeon can use social media to pull some pranks and tap into that signature mischievousness that makes Big Nate so endearing.

Pretty much everything is in-bounds for your concepts, so long as it feels native to its respective social platform. You can think about but are not limited to: 

• Polls
• Fan Art
• Instagram Stories
• Meme Formats
• TikTok Trends
• Augmented Reality (AR) Filters

The main goal is to create something that's going to surprise and delight the audience and get them to engage/interact with the content. This is NOT just about coming up with an idea for a single clever video.

There are no video assets available for this project so you want to your concepts to pull inspiration from the existing comic strip and children books. We encourage you to submit multiple different concepts/approaches, and you may include a reference to concept art, links, etc. in your concept submission.

Take a look at the Background section to get more familiar with the Big Nate comic strip and children's book series. For any questions or other project updates, check out the Project Forum.

EXPOSURE: 

• Social Media (Instagram, TikTok, Facebook, Twitter, or Snapchat) 
• Nick Instagram
• Nick TikTok
• Nick Facebook
• Nick Twitter
• Nick Snapchat

TARGET AUDIENCE: 

• Fans of the Big Nate comic strip and children books

• Instagram: 13+ fans; current viewers; young adult/older Gen Z nostalgic fans
• Facebook: Young adult/older Gen Z nostalgic fans; Millennial nostalgic fans; Parents
• TikTok: 13+ fans; current viewers

TONE: Prank-ified, fun, authentic, mischievous

EXECUTIONAL MANDATORIES: 

• Your concept should revolve around Big Nate's love of pranks.
• Consider how your concept can become a larger campaign on social media.
• Concepts should build anticipation for the release of the brand new animated series Big Nate on Nickelodeon.

Big Nate is a comedy about a sixth-grade kid who has a never-ending need to prove his awesomeness to the world. Whether he’s dealing with disasters at home or detention at school, Nate Wright is no stranger to a challenge. Luckily, he’s able to express himself through the world of cartoons that he creates. Charming, mischievous, and a magnet for misadventure – trouble is always fun when Nate is around.

Big Nate started as a comic strip, grew into a children's book series, and is now heading to television as a Nickelodeon animated series! Here are some references to learn more about Big Nate:  

• Big Nate Comic Strip
• Big Nate Wiki 
• Big Nate Children Book Series

EXAMPLES OF SUCCESSFUL NICKELODEON SOCIAL CONTENT

• Lo-fi Shoots
  • Avatar Show Open IRL
  • SpongeBob Sock Puppet Theatre
  • TMNT - Video Game IRL
• Game-ified Content
  • Avatar - Pick Your Element
  • NickRewind - Choose Your Seat
  • TeenNick - Show Name Generator
  • SpongeBob - You Can Only Keep 3
• Multi-IP (lots of characters in one image/video)
  • Garfield x TMNT for World Turtle Day
  • TeenNick - Airbnbs
  • SpongeBob - Happy Mother's Day
• Maker Content
  • Avatar - Appa Origami
  • NickRewind - Rugrats Rubik's Cube Art
  • Nickelodeon - Slow Mo Sand Art
  • SpongeBob - Sushi

Tell us your Concept using up to 250 characters. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen in the final output. As always, concepts should be clever and engaging.

• LINKS (Optional): If you want to link to a representation of what's outlined in your concept, you may include it here. This is NOT required, but can be helpful in communicating your vision to the Sponsor.

The 5 concept submissions will be selected and receive $250 each. Five additional concept submissions will be selected for Honorable Mention, and will receive $50 each. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Should your concept be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment. All submitters will also receive an automated email notification when a selection has been announced. To ensure that you’re receiving project updates, review your email settings to check that you haven't unsubscribed.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
7. Limit 5 submissions per member, per Phase.
    
8. You must be at least thirteen (13) years or older to enter.
   
   
9. The Sponsor reserves the right to repost the contest.
   
   
10. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.