Create a big, bold suite of vibrant and dynamic animated videos for T-Mobile to support their career team's efforts to promote everything from their employee benefits to T-Mobile's corporate sustainability efforts.
T-Mobile's always got a lot of good stuff going on, and although we often talk about all the cool products and services it's got, this time around we're talking about what a dope place it is to work, and we're going to spotlight some of the incredible work they're doing for their employees, their communities, and the world at large. As usual, we're going to do it with cool visuals too, so - animators, illustrators, and all you other wizards of design - you get to have some fun here. In this project, T-Mobile wants us to create a mix of short animated social videos and static images that their own employees can post on social media to tell people about the different kinds of benefits they offer, and what T-Mobile is doing for sustainability and corporate responsibility.
The goal here is to greenlight two different creators, who will each then create a suite of ten total assets: three videos, and seven static images. The content needs to be bright, creative, striking, and exciting, and it will cover a range of topics: some topics will require both a short animated video and a static image, but some will only require two static images. Either way, they should convey key messaging about the various things that set T-Mobile apart. Videos can be anywhere from :05 to :20, but know that when they're used, they'll LOOP, so it'd be cool if you planned for that. In particular, keep in mind that music shouldn't just cut out abruptly, and that sound effects tend to be more effective.
There are ten topics that T-Mobile would like to cover, but they've been divided into two separate suites, so you won't be responsible for everything. You're free to pick whichever suite you like best when you submit, but you can also pitch against both. Obviously, please indicate in your pitch which suite you're basing your creative on. The two suites are below, but there's a lot more information in the Background.
Suite A: T-Mobile Employee Benefits
Suite B: Sustainability & Responsibility + Military Benefits
Stylistically, we are looking for variety, and in the world of animation we're open to 2D and traditional motion graphics, but also stop motion, 3D, papercraft, mixed media, or something else entirely. You should also keep in mind that this is primarily for T-Mobile's employees to share, and they're gonna share this on their own social feeds, for their own family and friends and business contacts. That means your style can't feel über corporate. Polished and professional, sure, but T-Mobile's the Un-carrier - think cool, clever, even a little quirky. You can use stock photography, but we don't want to see stock photos of smiling actors against a magenta background with some text - that's boring. We're also looking for more than motion text with crazy abstract shapes and lines. We've shared a ton of different cool examples down in the Background, and you'll see there's A LOT of variety.
Your suite should certainly feel cohesive, but each asset should work on its own, and the includes the static images, which should be original assets and NOT just screengrabs from a video. Consider that there's a level of graphic design that's expected and that you'll need to include text for the main messages. You may easily alter some of the information that is already on the T-Mobile website for that messaging by taking one or two lines of the benefit and sustainability description. In other words, you won't need to create brand-new copy; instead, consider how you may combine copy with compelling visuals.
For your pitch, we highly recommend submitting a proof of concept video or static image along with your Treatment. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 10 total assets, per creator.
TIMELINE: HERE
EXPOSURE:
TARGET AUDIENCE: Employee's friends, family, business contacts, and social networks.
TONE:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
Suite Option A: T-Mobile Employee Benefits - T-Mobile would like to focus on these 5 key employee benefits. You can find more information in their publicly available Benefits Guide, but the key messaging for your videos is covered below. Note that this messaging is NOT necessarily copy that you'd use in your video, so don't just take it word for word.
Suite Option B: Company Sustainability & Responsibility + Military Benefits - T-Mobile would like to focus this suite on a mix of their corporate sustainability and responsibility efforts, as well as some of the benefits they offer to veterans and members of the military. This messaging is NOT necessarily copy that you'd use in your video, so don't just take it word for word.
PREVIOUS T-MOBILE GIFS: These are just a few of the recent GIFs and videos created on Tongal, and they're a good example of how much stylistic diversity and freedom you have in approaching this project. For the static image assets, take a look at these and imagine what a single frame would look like.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.