Help H&R Block celebrate its 2023 MVPs with a fun and high-energy video that compiles employee-submitted selfie-style videos with text and motion graphics for their company-wide Town Hall on August 24.
Where you work matters, but so does who you work with, especially in a world full of constant change, challenge, and growth. Your coworkers – your team – should keep you connected and help you innovate, get stronger, and find the wins. That's why this year, the theme for H&R Block's annual employee Town Hall, on August 24, is "Keep Climbing." It's been a year of unexpected change and the people who make up H&R Block deserve to be celebrated, because an outstanding team is made up of outstanding players.
H&R Block employees are nominating about 25 of their peers to be named H&R Block's 2023 MVPs. Those winners will be announced during the Town Hall, through a high-energy, cheerful, and celebratory video that you will cut together using self-shot video of each winner, a few fun facts about each person, and some graphics and fun, pumped-up music to keep things vibrant and moving.
H&R Block is envisioning the video unfolding like this:
As you've probably already noted, there's a lot of cellphone-style footage you'll be working with here, from a lot of different people. To try to ensure a standard of quality we've created some Self-Filming Technical & Creative Best Practices for H&R Block to share with the MVP winners, but beyond that, we're looking to you to come up with a fun, energetic, and dynamic approach that will keep things moving and hold viewers' attention, as we all know that 10 seconds of 'meh' video production can feel more like 10 years. Therefore, it's crucial that your proof-of-concept video and previous work links demonstrate how you can bring all of this home-movie-style footage together in a compelling, high-energy, and attention-holding way that will keep viewers engaged throughout.
For the purposes of the Pitch Phase, we are including a folder of assets, including some sample videos, logos, brand colors, and font files, that you can use to put together a :10-:15 proof-of-concept edit to demonstrate your creative approach. Please note that these assets are not meant to be representative of the final self-filmed videos you'll receive from H&R Block. The greenlit editor will also be provided with an A/V script with more info about each MVP, a drive of additional creative assets, and branding elements to build out their video. We've also included a link to the 2022 Best of Block compilation video for insight, but the goal for this year's video is to be quicker, higher-energy, and to build a text graphics treatment vs heavy VO.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: One ~5 minute MVP compilation video (16x9)
TIMELINE: HERE.
EXPOSURE: Presented live at H&R Block's August Town Hall on August 24. Be sure to review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE: H&R Block employees!
TONE: Upbeat, engaging, high-energy, pumped up, celebratory.
EXECUTIONAL MANDATORIES:
OPEN BID:
Check out last year's Best of Block video. The tone for this year's video is higher energy and more celebratory and less heartfelt but this should give you a good sense of
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.