Using predominantly motion graphics or 2D animation, produce an educational explainer video that effectively communicates how EDealer creates and manages car dealer websites and digital inventory.
E INC is an automotive company that specializes in both wholesale and retail distribution of automotive vehicles through their digital platforms. They are committed to the development, delivery, and relentless refinement of the online buying experience in order to help maximize efficiency and offer cost savings to buy everyday consumer cars and some high end luxury cars. Their retail solutions platform, EDealer, provides dealers with best-in-class digital products that seamlessly integrate to connect dealers with customers by creating websites that contain consistent, accurate, and merchandised online vehicle inventories, plus they help dealers navigate search engines to make sure they get noticed. EDealer is now looking for someone to create an animated educational video for their customers and partners that can highlight EDealer’s solutions and value.
Videos about the building off website and digital advertising are not always seen as particularly fun or exciting topics which is why we want to challenge you to find a way to make this video not only interesting to watch, but also easy to digest and understand. These types of videos typically use a lot of technical jargon which can make you feel like you are sitting through a lecture. There is a balance to be made here in entertaining viewers while educating them on what EDealer is, what they do for their clients, and why their services matter. EDealer is a one stop shop for car dealers, by creating websites for dealers, providing guidance on the best way to list and market their vehicles, and by utilizing search engines, they are able to how effective their tools can be for business. E INC has provided links to some of the sites they have created for dealers - which you should plan to utilize in your video. They also have a preliminary script ready for the video, but would like for you to make the script engaging and fitting with graphics you plan to show. You can see the product site links and preliminary script in the Background Section.
You'll want to rely heavily on motion graphics or 2D animation, along with an informative and upbeat voiceover to guide your video. E INC gravitated towards this reference video, previously made Tongal, BUT they are open to different conceptual approaches. You may consider a live action framing device, with on-screen talent that can introduce the subject matter, but that should not be the only way you communicate key information, you can even consider the use of still photography, if appropriate. This content is for car dealers, so think of the best ways to capture their attention: do we start with headlights blinking to reveal one of the product sites or do you show cars race across the screen as the VO talks about organic website traffic? E INC is open to seeing clever visuals so make sure to include what elements you would use to make this content exciting in your pitch.
In success, there's the possibility, and the intent, for this pilot to continue with seven additional educational videos, made for a comparable per episode budget level, so you'll want to lay a strong foundation here. Check out more information about EDealer's work in the Background section and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There is 1 total video asset.
TIMELINE: Full project timeline
EXPOSURE:
TARGET AUDIENCE:
TONE:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
PRODUCT SITES CREATED BY EDEALER
BASE SCRIPT
Search Engine Optimization: Content Marketing
Building authority, trust, awareness and highly sought organic traffic from online users is a Content Marketing Package away.
For new vehicles or fixed operations, we’ve got you covered with all the content you need, from model overviews to service & parts, and everything in-between.
Our original content, featuring cornerstone landing pages and custom-tailored blogs, will make your website stand out from your competition. No more boilerplate copy. By improving your search ranking, users will find you first, which means you can begin building relationships with leads before anyone else.
Each month, get between 2 to 4 pages, direct access to a dedicated strategist, a monthly performance report and more.
EDEALER CORE VALUES
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production, please click here.