Design a full suite of content, including a logo, and provide social posting copy to accompany it, that will help [solidcore] promote and celebrate their upcoming 10th Anniversary.
Clients of [solidcore] have now been sweating and shaking under the blue lights for nearly a decade. If you haven't been under the blue lights yourself, know that a [solidcore] workout is 50 minutes of continuous work on their signature [sweatlana] fitness machine, set to bumping music, underneath dim lights that let you focus on your body. On November 2nd, 2023 [solidcore] will celebrate their 10th birthday. To celebrate 10 years of this iconic workout, the [solidcore] team has some celebrations planned, ranging from in-studio parties to [solidcore] tattoos, fully paid for by [solidcore]. The goal of this project is to help generate awareness and excitement around those plans by producing a suite of content for social media and digital platforms, including the posting copy to accompany it.
There will be celebrations of the 10th Anniversary in-studio, on their website, and in the app. Your job will be to create supporting materials to help get the word out so that [solidcore] clients can celebrate alongside [solidcore] employees. The first place a lot of clients find out about [solidcore] events is on their Instagram channel. Accordingly, you'll be creating several social assets to help get the word out about the tattoo element of the celebrations. In each city with a [solidore] location, the first 10 people who want to get a [solidcore] tattoo will get it paid for by [solidcore]. Using dynamic text and motion graphics, along with the tattoo designs, you'll be creating an Instagram Reel announcing the opportunity and an Instagram Story letting people know it's their last chance to take advantage of the offer. You'll also be tasked with laying out the details in four slides to be used in their story to accompany the IG Reel announcement. Since this will be announced shortly before Halloween you should find creative ways to incorporate Halloween theming into your videos.
To capture the attention of those who might not be as social-savvy, you'll also be creating an email for [solidcore] newsletter subscribers. We know it's not a standard ask from us, but we know you'll create some really cool, visually striking emails. And who knows, if you really deliver, we may ask again. While you will be tasked with writing the email, more importantly you'll be tasked with making it visually engaging. It should capture reader's attention with a dynamic image header, and while we imagine this to be a still image, we are open to a gif here. You'll also want to create splashes of movement with images interspersed throughout the text. You can use this [solidcore] stock photography or generate your own graphics for this. The content itself should consist of a gratitude message thanking the community for 10 years of sweats & shakes, announce the tattoo activation, and invite everyone to 'join us in studio' to celebrate 10 years of [solidcore]. Check out some examples of past top-performing [solidcore] emails HERE. The copy should be minimal and concise with punctuated with dynamic imagery. Along the same lines, you'll also be tasked with writing short, hyper-engaging copy for them to use to notify members with a push notification to their phone from the [solidcore] app. This will consist of a title (the bold text of the notification) and notification details (the description underneath). You're encouraged to find creative ways to use emojis here to capture user attention.
One element that will be used throughout all of the above materials is a special edition logo redesign. The [solidcore] team wants to see creative takes on these logos that celebrate the 10th Anniversary. These shouldn't overly change the base design though, moreover they should be subtle touches that are noticeable enough to elicit a double take. Think a subdued Google Doodle. You could try out new birthday color designs (like silver) or accessorize it with birthday accessories. Get creative, but not too creative. It's important to note that these birthday logos will be delivered ahead of the remaining elements, and do need to be incorporated throughout, so it'd be useful to pitch some ideas of how you'd create this in your treatment to serve as a starting point should you be greenlit.
Check out more information on all the assets in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 21 total static image assets, and 2 total video assets, plus copywriting.
TIMELINE: HERE
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE:
TONE:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
INTRODUCING BACKLOT: Tongal's rolling out a big, brand new feature called Backlot, which will enable you to post crew and production staffing opportunities connected to Tongal projects. Backlot will include search tools that can help you find collaborators and crew by role, skill set, location, and more. To help get things rolling, we're offering $100 to each of the first five creators who post an opportunity on Backlot related to this project, even if you post while the pitch phase is open, and even if you don't find someone to fill the role. Need a storyboard artist? Editor? Colorist? Start the search on Backlot - and if you have any questions, ask away in the #Forum and we'll tell you more.
FULL DELIVERABLE BREAKDOWN LINKED HERE.
TENTH ANNIVERSARY PLANS: This is what [solidcore] is planning to do to celebrate the 10th anniversary. The content that you create will build awareness and excitement around this.
SOCIAL DELIVERABLES
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and content will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer beforehand, and an account will be created for you to access the library and its features. Once your video submissions are approved by the Sponsor, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.