Sure, you’ve been using Snapchat for years. You’ve tried all the lenses and can find the perfect sticker to take your Snap to the next level in 3 seconds flat. You’ve even put a toast filter on your cat and laughed at your parents as you secretly filmed them barfing rainbows. But do you know your stuff when it comes to creating video ads for Snap?
As content creators, it’s not enough to simply familiarize yourself with all the major video platforms, you’ve also got to understand the creative parameters and viewer psychology of each platform to succeed. And with an audience that skews younger and highly-tech-savvy, there’s no room to make a mistake. Slick cinematic hero videos ain’t gonna cut it on the ol’ yellow ghostie where relatable first-person confessions are the norm. But, done right, you can bring viewers straight into the action and create an intimate connection with your brand (or the brand you’re creating content for).
Snapchat’s charm lies in its fleeting nature, but your goal is to create something that will stick with viewers long past 24 hours. Read on for our tips that make creating branded content on this platform a snap!
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Want more? Brush up on all of Tongal’s Social Video Best Practices on Tongal 101.
