On Friday, the Tongal Community took a big step forward. Our members created more than 40 videos for the vineyard vines "How Do You Tie on a Vineyard Vine" Contest.
This was, in our opinions, a great application for Tongal. We took a common question "How Do I Tie a Tie?" and a company that makes great ties and found a way to create a solution using crowdsourcing and social marketing. Vineyard Vines can now provide an answer to this question by sponsoring Google search results with these videos and on their site, driving traffic to their site and keeping people engaged with their brand and products. The benefit to the company to have over 40 people and their friends (and one bulldog) spend so much time thinking about their brand, product and what they represent is the true value proposition.
Now the Prediction Round has commenced and Vineyard Vines will engage even more people who will provide meaningful feedback as to what videos are really the best. This is open to anyone and all it takes is a little time to watch the videos and try to predict which videos will win. There's a $500 prize for the most accurate prediction, $150 for 2nd place and some great Vineyard Vines gift cards as well.
Here are some of the staff favorites:
Fishing, by Clint Gage: The effect at the end is just great and really funny. Clint really did a nice job of capturing the brand and having some fun with it.
The Yuppities, To Tie a Tie, by Logan Sekulow: I love how catchy this song is and the whale as the bouncing ball was a great creative choice. "Are you going to the Ice Cream Social" and "Chateau d'Murray" have made the office vernacular.
Master Your Tie, by Patrick Renton: If only David Carradine had lived to see this...one question though was the sweat intentional, or is it just that hot in New Jersey? Either way, we're sold.
All the videos were truly great and we're excited to see who wins. Thanks to everyone who participated. Winners will be announced August 14th.
