"For the first time, it wasn't an ad agency that created the best-liked Super Bowl commercial. It was two unemployed brothers from Batesville, Ind., whose ad for Doritos — created for an online contest for amateurs — won them $1 million from Doritos maker Frito-Lay, and leaves ad pros with a lot of 'splaining to do."
Interesting article from USA Today. If this isn't an indicator that the game is changing, then nothing is. Two amateur filmmakers beat out all of the big budget Madison Avenue ad companies and created the highest rated commercial for the 2009 Superbowl.
