This Sunday will be historic on many levels. Tom Brady will be making his record-breaking 7th Super Bowl start as a quarterback, as well as vying for his 5th Super Bowl win, which no QB has done before.
We're also seeing advertisers put up a record-breaking amount of money to be featured during the big game. In 2002, a 30 second commercial spot cost $1.9 million to broadcast during the event; this year it will cost a whopping $5 million.
The Super Bowl isn’t all a joyous hot dog grilling, beer guzzling, hilarious commercial watching, family and friend affair, however. Only one team will hoist that Lombardi Trophy when all is said and done, while the other and its adoring fans will suffer the painful sting of loss. But the Hall of Super Bowl losers isn't only lined with athletes. Many brands spend millions only to eventually wind up in the dustbin of pop culture consumerism.
Join us as we memorialize all the brands we’ve lost in the 6 Tom Brady Super Bowl appearances to date:
• 2002: XXXVI – Pats Win – Halftime show: U2 •
We will always miss squeezing those plastic VHS boxes just right to get the tape out. RIP Blockbuster. Ceased operations 2013.
• 2004: XXXVIII – Win – Halftime show: Janet Jackson •
RIP her wardrobe.
• 2005: XXXIX – Win – Halftime show: Paul McCartney •
What you lacked in general morality, you made up for in providing us with the basis for an entertaining Oscar film, The Big Short. RIP Ameriquest Mortgage Company. Ceased operations 2007.
• 2008: XLII – Loss – Halftime show: Tom Petty and the Heartbreakers •
Most of us will never know exactly what was on this enticingly named website. RIP thrillicious.com. Time of death, unknown.
https://youtu.be/Fy0wRyBDmSk?t=51s
• 2012 XLVI – Loss – Halftime show: Madonna •
We can’t explain the feelings that you’re making us feel with this devastating loss. RIP Justin Hawkin’s (of the Darkness) hair; last seen 2012.
Then:
https://youtu.be/s9T2bU0vsxY?t=31s
Now:
• 2015 XLIX – Win – Halftime Show: Katy Perry •
The final time we have and probably will see Lindsay act in anything of relevance.
With that, enjoy the game this weekend and be safe! Check back next week for a recap of our favorite spots from this year.
