It seems You Tube has been aggressively seeking partnerships with established content providers as a way to attract more ad dollars.
Conventional wisdom tells us that adult supervision is necessary for providing quality content and that the only "real" interest in online video is in repurposed content. There is no doubt that there is an argument to be made for trusting media conglomerates, as it is their business, but I find it insulting to write off the millions of amateur filmmakers creating video as a distraction. True, much of what is made in a vacuum online is awful but not all of it is cats on skateboards. Tongal believes that in controlled, collaborative environment in which people are given a purpose, we'll be able to produce quality content, identify new talent and do it a MUCH lower cost.
