A lot of women have questions about their hair, but feel silly or wasteful to make a doctor's appointment with their cosmetic questions.

Rogaine can sponsor an informative, fun web series on YouTube. Using the hashtag #thescienceofRogaine, solicit questions on social media. Then produce an informative, fun, fast paced show (something like MENTAL FLOSS or THE SCI SHOW which appeals to your audience's intelligence and curiosity) where doctors can answer these questions in depth.