In exploring what Lego means to me, my family and the world, I boiled it down to three very compelling themes. Lego Builds: individuality, connectivity, and integration. Lego builds into the young life individuality by inspiring creativity, self-expression, passion, confidence, and spirit. As we have children, it irresistibly fosters an intergenerational connectivity. It then encourages universal integration into the world at large by developing aspiration & career.