We begin at sunrise as a cyclist wheels his bike out, ready to start the day where he is at his happiest, biking through the hills of beautiful BC. Before he hits the trails our biker spraying half of his bike and one of his cleats with Rust-Oleum NeverWet. We see him having the time of his life, riding the incredible trails, rain or shine. This spot will feature stunning visuals and will highlight the product’s versatility in all conditions. Showing us which half of his bike gets dirty.