We will execute the concept via a mockumentary. Using tongue in cheek, dry humor, á la Modern Family.

A doctor speaks about the epidemic of Sway Knee.

Footage of mothers and fathers bouncing and swaying their knees, distressed by their ailment.

Mother speaks on how it's affected her life, she's worried her husband will catch it.

But there's hope! MamaRoo can cure them.

We can pull this concept off...

Here's a similar :60 mockumentary we shot for Peapod:
http://mischievio.us/featured/peapod