Keeping the :15 short, sweet, and to the point. We'd like to really play up the fun with a humorous & attention grabbing opening. Our Heroine being super sexy & confident struts out of the office bathroom in slow motion...only to embarrass herself with other brand's floss still stuck comically between her teeth. A nearby love interest loses interest. He tosses her Listerine. We quickly transition to our Heroine redeeming herself by showcasing Listerine Cool Mint in action with no shredding!