Hello! Our goal here is to:
1. Keep each spot straightforward & simple, focusing on the product’s usage & key features.
2. Present in a fun, upbeat manner, & compare to competing brand in a playful way.
3. After hearing her husband's tale of woe from the dentist, our Heroine will visually show us the better functionality of Listerine & playfully prod him to use the same.
4. End on clean & beautiful product shots reflecting the brand's persona & feeling while VO wraps up key messages.