Daughter replaces elderly mom's mattress as a surprise. Panicked Mom says that's where she kept her savings. Garbage truck pulls away. Mom knocks kid off bike and starts chasing truck. Don't sleep on your finances. New financial tools to take on a new financial world.
Comments
(12)
Mike Elsbree
10/23/2009
A stunt double would be great to create the sense of urgency of the grandmother knocking the kid off of a bike, then maybe hurdling a hedge as she runs through a neighbors yard, or the classic Ferris Bueler slow motion jump over the fence, etc.
David Markus
09/20/2009
I dont mean to be a "Debbie Downer" or anything, but from a production perspective, this concept would be a nightmare to shoot. A garbage truck is not exactly easily accessible. Neither is an elderly lady willing to chase a truck. Dont get me wrong, I love the concept but its not appropriate for zero budget shoots.
Chase Nichols
09/20/2009
I understand your concern--we considered that, but thought it could be pulled off fairly easily with some creativity. For instance, all you really need is a shot of a garbage truck driving away. The grandma doesn't need to be in the same shot. You can also use a "stunt double" for the grandma...
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Jason Phillips
09/18/2009
You guys are right. Her tagline is creative and knocking the kid off the bike is funny. Although the real story is pretty funny because the daughter hired security guards to keep people out of the garbage dumb while she searched for the mattress. Congrats on winning the $1000 prize
Jason Phillips
09/18/2009
Are you actually trying to claim this is your creative idea? This exact thing happened last month. "An Israeli woman who bought her elderly mother a new mattress threw out the old one unaware that it had $1 million hidden inside it." The woman spent days looking for it at the garbage dump. It was shown on CNN.
Tina Radel
09/18/2009
First of all, many ad campaigns are based on real life events. It?s a great way connect with the audience. I have heard of numerous instances where situations like this have occurred (money in couch cushions etc.). Our financial advisor often hears stories of large sums of money in odd, non-secure places. The whole point is that these people shouldn?t be socking their money away in their furniture. It is not safe and it will not gain any interest. In the end they may end up with nothing. They should invest wisely, and the Lending Tree Money Right Tool is an avenue for them to do so. (Plus, I doubt the lady in Israel knocked a kid off of a bike and chased down the garbage truck.)
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Rob Salvatore
09/18/2009
I think Tina took a believable, funny, everyday event and creatively applied it to the MoneyRight Challenge. And incorporated a great tagline "Don't Sleep on Your Finances".
