A preloader in the shape of a lightning bolt
Pitch by Allie Tsypin
A heartfelt, moving "car commercial" that reveals the new Lego car with live action and stop motion animation. It is driven by a powerful voiceover that plays off of car commercial tropes (as well as our emotions), and expresses the resilience, beauty, and innovation of the new product. The focus isn't just on the vehicle itself, but on the human element: the ambition, dream, and nostalgia that connects us with our vehicles, our history, and one another.
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