Inspired by Chrsitne Chapelle's "Juiced up and ready to fly" idea, we want to emphasize how different people Live in the Moment with Jamba Juice. We are taking the brands suggestion of going beyond just extreme sports to include other high-intensity situations where people are simultaneously consuming Jamba Juice, including a professional dance troupe and a live concert scenario.

We have access to a live performance venue and many different types of performers and athletes for the spot.