A glamorous red carpet event. A beautiful woman getting her picture taken. And a sexy dress printed to look like an I Can't Believe It's Not Butter tub.

The photographers shout, "Turn around! Show us the back!" The woman in the ICBINB dress turns around and shows us...the nutrition info! The crowd goes wild! Tagline: "I Can't Believe It's Not Butter: You've gotta see the back."

Please see our pitch video for more information. :)