Our approach would be to introduce mothers everywhere to the stylish, new Huggies® Clutch n' Clean® Wipes with a fun, catchy, and unforgettable song. The video follows several different mothers who each have a different design of the Huggies® Clutch n' Clean® Wipes. Each mother would be buying, carrying, or using her wipes while singing about why she chooses her favorite design. The women would go back and forth in this epic sing off to battle it out for the best design.