Fake reality show starring larger-than-life oddball Frankie Alabaster, a certified cat and dog psychologist, guru, hypnotist, personal trainer, etc. He uses various funny and absurd methods to help cats and dogs lose weight. Interviews with the pet owners show most people think he's a lunatic, but they go with it because he somehow gets results. Then we reveal the truth-- he's secretly swapping normal pet food with Hill's. All his other "techniques" are showmanship.
