Morning light streaming through the window, Ann smiles and awakens on a mattress of Havaianas. Stretched out in his living room, Steve relaxes on a chair made of Havaianas. In her backyard, Jess naps in a hammock made of Havaianas. This continues, with multiple vignettes showing the true comfort of Havaianas, until we show each of these people slipping on their flip-flops to continue their comfort throughout the day. Commercial will be quirky and fun, with cinematic lighting and camera movement.