VO explaining story of Steve, a man who's life was too tight. As VO says things, we see them. Steve's pants too tight. Steve's garage, too tight. Steve's turn too tight. Steve's boss, uptight. Steve's glasses, too tight. But one thing was not too tight, his teeth. Show him enjoying glide floss in tiny bathroom. Big smile. Dry voice over, bright colors, funny art direction makes spot memorable and fast paced. Almost slideshow feel emphasizes visuals and relief of flossing.