This will be a simple and powerful spot – Wide shots of neighborhoods, homes, and interior rooms with motion-tracked text and graphics showing where and what Duracell batteries are being used for. (headphones, wireless mouse and keyboard, clocks, smoke detectors, etc.) At the end, we zoom out of a home, above a neighborhood, out of the city and through the clouds to show the entire world with surrounding graphics, showing that Duracell is being used for everything, everywhere across the globe.